Columbia World Projects (“CWP”) is an initiative intended to better connect Columbia University with the world at large where laws and policies are made, actions are taken, and norms and attitudes are shaped. CWP will facilitate the application of academic work in the context of a broader, global discussion to address fundamental challenges in our home city, around the nation, and across the globe.
The Director, Communications under the leadership of the Director of CWP will be responsible for building and maintaining CWP’s brand strategy and digital presence. As an integral member of the CWP management team, he/she will work within the guidelines, policies and mission of CWP and participate in the strategic development of CWP. In this role, he/she will act as the communications liaison between CWP, the Office of Communications and Public Affairs and various Schools and departments across the University, as well as a range of external partners, including governments, NGOs, and the private sector.
1. Lead the development and implementation of an integrated strategic communications plan to support CWP’s communications and engagement objectives, including social media, grassroots engagements, print materials, events, etc. Development and implementation include aligning with key University partners managing relationships with vendors.
2. In close collaboration with the Director, CWP, identify and set the Key Performance Indicators necessary to assess and track the effectiveness and success of CWP’s communications efforts.
3. Lead the creation and implementation of the CWP logo and website. Recruit vendors for the development and deployment of the CWP Website and presence on social media platforms.
4. Write and edit content and oversee design, production, of all public-facing materials, including website pages and features, print materials, newsletters, social media content, op-eds, blog posts, remarks for the Director of CWP, and other communications and marketing collateral.
5. Proactively build relationships with reporters and editors, and successfully promote CWP subject matter with the media to achieve high-impact visibility.
6. Develop and implement an integrated, strategic communications plan to identify, target and strengthen CWP’s brand identity across key stakeholder audiences.
7. Develop "core" messages to ensure organizational communication and brand consistency. Set the tone and serve as executive editor for the organization's website and social media presence.
8. Partner with Office of Communications and Public Affairs to ensure brand and marketing integration, ensuring consistency and adherence to the University standards.
9. Establish the annual Communications Budget and related expenses, tying expenditures to results, with an emphasis on initiatives that result in a realistically positive ROI.
10. Develop and articulate the needed visuals and copy for each CWP project, inclusive of copywriting, design, content creation and photography.
11. Review, maintain, and improve tracking systems to measure and evaluate the effectiveness of all the CWP communications activities, to drive insights and better decision-making.
12. Oversee vendor relationships with outside graphic design and marketing firms, and public relations firms
13. Additional duties as assigned.
Bachelor’s degree required. Minimum five years related experience.
Additional Position-Specific Minimum Qualifications:
Exceptional written, oral, interpersonal, and presentation skills and the ability to interact effectively with senior administrators and faculty. Demonstrated experience and leadership in managing a comprehensive strategic communication, media relations, and marketing program to advance an organization's mission and goals. Ability to work effectively under tight deadlines, self-reliant, good problem solver, results-oriented, and capable of making decisions in a dynamic environment while anticipating future needs. Proven experience in co-creating initiatives or campaigns with stakeholders, track record in developing and managing communications and marketing to increase visibility and awareness. Experience planning, writing, editing, and producing newsletters, press releases, annual reports, marketing collateral, and other print materials. Experience managing digital elements of campaigns and initiatives, including website content, social media, email management, and online advocacy and organizing tools.
Experience working with leaders in higher education, politics and government, business, and not-for-profit advocacy groups. Passion for social change, ability to be creative, a strong sense of humor, flexibility, and a desire to work with diverse group of people.
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