The Communications Director is responsible for the strategic communication efforts for the Governance Studies (GS) program by creating and implementing a comprehensive communications strategy for Governance Studies that includes website presence, media/press and stakeholder outreach, event planning, publications production, marketing and other tactics as necessary. Sets the GS priorities for innovative approaches to communications and leverages traditional and new media opportunities. Responsible for promoting the Governance Studies program and its scholars and research to external stakeholders. Coordinates efforts with other GS staff and contractors involved in communications activities. Serves as the program’s liaison to the central Brookings (BI) Communications Office.
Communications Strategy and Management (30%)
- Develop and implement the overall communications strategy for GS through collaboration with the GS Vice President and the central BI Communications Office and bring communications perspective to bear on key GS decisions and opportunities;
- Develop marketing strategies for GS, its scholars and research (fact sheets, etc.);
- Identify new and better ways to reach GS target audiences for variety of projects, events, and publications;
- Work with Director and research staff to promote policy-driven messaging that resonates in media reporting and editorial writing;
- Seek and develop opportunities to partner with media on convenings, research publication series, etc., working closely with the central BI Communications Office;
- Position communication strategies to support fund raising and development efforts.
Communications and Outreach Activities (30%)
- Serve as program point of contact to BI Communications Office;
- Liaison with the central BI Communications Office to coordinate overall electronic media strategy and expand web presence, including: developing materials for electronic newsletter and directing the Deputy Communications Officer (and any other web coordinating staff) to ensure website is updated accurately and includes upcoming events, testimony, op-eds, and other related materials;
- Draft and compile materials related to timely issues for web publication;
- Identify opportunities for scholars to develop op-eds, policy briefs, letters to the editors, etc.; draft these written materials as necessary;
- Draft and edit event announcements, media memos, pitch letters, fact sheets and other press materials to ensure quality and policy impact; reach out proactively to target media;
- Ensure efforts to establish and maintain media outreach infrastructure and tools (issue-based media lists, etc.);
- Engage external stakeholders including academic community, policymakers and government policymakers via multiple communications tactics.
Event Planning (20%)
- Organize major public forums/events, including: identifying speakers and topics; coordinating panels and participants; drafting correspondence and event announcements; and working with BI Communications Office to identify and engage media interest;
- Manage the execution of public events (roundtables, workshops, lecture series, etc.) both at Brookings and at off-site locations;
- Coordinate and direct the planning and execution of private events by research staff; troubleshoot when necessary;
- Maintain GS event calendar and keep the Director and development team informed of upcoming activities.
Publications Production (20%)
- Track and develop strategy for the release of GS publications with GS scholars, the central BI Communications Office and the BI Press, as appropriate;;
- Edit policy briefs, op-eds, and other short publications;
- Prepare select research publications for production (perform copyedits, get approvals, and arrange for publication);
- Work with the central BI Communications Office on branded BI publications, such as Policy Briefs, the annual report and media guide.
Bachelor’s degree required. Minimum five years of professional experience in communications required. Experience developing communications strategies required; knowledge of and experience in using electronic/direct communications and publication production preferred; experience in Congress, other elective offices or executive branch agencies preferred; issue-driven communications highly desired.
Entrepreneurial attitude required. Exemplary organizational ability combined with extremely robust initiative and strong writing/communications skills. Self-starter, requiring minimal supervision. Strong interpersonal skills, discretion, poise, mature judgment. Strong interest in public policy and capability for overall strategic analysis and planning in communications. Must be able to work within context of larger institution, coordinating communications efforts. Must also have strong oral communications and networking skills. Excellent news judgment and experience proactively pitching timely stories and op-eds. Experience working as part of a team. Must have strong familiarity with media outlets and strategies. Must be able to simplify and synthesize complex issues and text, both in written and oral forms. Must have understanding of web usage, listservs, and other web-based outreach efforts.
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