Digital Strategy Director

Bulletin of the Atomic Scientists
  • Location
    Chicago, Illinois
  • Sector
    Non Profit
  • Experience
    Mid Career / Advanced
  • Posted
    Jul 08

Position description

The Bulletin of the Atomic Scientists is a guide for people who want to ensure science makes our lives better, not worse. At its core, it is a media company, publishing a bimonthly magazine. But it is much more. The Bulletin’s website reaches about 2 million people a year. About half its online readers live abroad. About half are under age 35. It also hosts events, such as annual meetings and seminars, and is developing plans for webinars and global teleconferences.

The Bulletin focuses its coverage on three topics: Nuclear weapons, climate change, and disruptive technologies. What links them together is that these are man-made threats to our existence. Humans created them and humans can control them. Importantly, the Bulletin oversees the annual setting of the iconic Doomsday Clock. It is 2 minutes to midnight, by the way. 

Founded nearly 75 years ago by Manhattan Project scientists, the Bulletin is a globally recognized 501(c)(3) located in the Harris School of Public Policy at the University of Chicago. 

 

Reporting to the President and Chief Executive Officer, the Director of Digital Strategy will formulate, lead and execute the Bulletin’s digital marketing and lead generation efforts including strategy, execution and optimization of performance across all digital channels – SEO, SEM, email marketing, social and online activities. We are looking for a creative person who will develop and implement an engagement plan to promote awareness of the Bulletin’s first-rate content as well as drive audience to our website and social media channels. The goal is to ensure that audiences looking for reliable and reputable answers to humanity’s greatest challenges find them on our multiple platforms and channels. This individual will develop the organization’s cross-channel communication strategies as well as manage the day-to-day digital activities. S/he will also help us create a more welcoming user experience.

 

Key Responsibilities

  • Create social media and digital marketing strategy to expand the Bulletin’s reach and impact.
  • Plan and execute web, social media, marketing database, email, SEO/SEM, and online advertising campaigns.
  • Research potential markets and new audience prospects. 
  • Report on results of social media and digital marketing efforts, including go forward recommendations based on analysis. 
  • Identify trends and insights and optimize spend and performance based on these insights. 
  • Apply change, risk and resource management principles when needed.
  • Collaborate with editorial to create landing pages and optimize user experience.
  • Work closely with editorial, communications and development to execute existing and new digital opportunities.
  • Evaluate emerging technologies and provide thought leadership and perspective on adoption as appropriate.
  • Ability to identify outsourcing needs and manage vendor relationships.

Qualifications

  • Bachelor’s degree required; emphasis on Marketing, Advertising or Communications preferred. Interest in international affairs, science and technology, a plus.
  • Experience managing social media marketing.
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Strong grasp of social media and website metrics. Experience with Google Analytics and knowledge of HTML is important. 
  • Creative thinker with a demonstrated ability to use data to inform decisions that drive maximum impact on marketing efforts. Eager to measure success of marketing efforts.
  • Excellent written and verbal communication skills.
  • Chicago residency a plus.

The Bulletin of the Atomic Scientists is an equal opportunity employer. We do not discriminate on the basis of race, ancestry, color, religion, gender, age, marital status, sexual orientation, national origin, medical condition, disability, veteran status, union membership or activity or any other basis protected by law.

Personal Time Off (15 days in years one and two, 20 days beyond), Sick Time Off, 12 Paid Holidays, Life Insurance, Accidental Death & Dismemberment, Retirement Plan (SIMPLE IRA), Flexible Spending Account, Employee Health Insurance, and Employee Dental Insurance.

Application instructions

All inquiries will be held in strict confidence. To apply, please send a resume and cover letter to Lisa McCabe.

Please be sure to indicate that you saw this position on Globaljobs.org

 

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