Project HOPE is an international NGO with more than 500 engaged employees and hundreds of volunteers who work in more than 25 countries, responding to the world’s most pressing global health challenges. Throughout our 60 years of operation legacy, Project HOPE has treated millions of patients and provided more than $3 billion worth of medicines to local health care organizations around the world. We have helped build hundreds of health programs from the ground up and responded to humanitarian crises worldwide.
The Senior Media Relations Officer will have primary responsibility for engaging with U.S. and international news media outlets. S/he will conceptualize and execute media outreach strategies for key initiatives, build and maintain key media relationships, reach out to the press around newsworthy Project HOPE initiatives and content, and manage inbound media inquiries. In addition, s/he will work closely with program staff, executives and fundraisers to develop plans for telling Project HOPE’s most compelling stories to external audiences. The Senior Media Relations Officer will also be responsible for managing the team’s media tracking, evaluation and reporting, and provide media training to spokespersons. On occasion, s/he will travel to the field to accompany journalists and gather content for use across Project HOPE.
- Support the development and execution of the global media relations strategy; contribute to overall profile-raising strategy.
- Serve as liaison to key national and international media: Develop relationships with journalists, represent the organization as an on-the-record spokesperson; pitch Project HOPE stories and experts to media.
- Partner with executives, programmatic experts and fundraisers to develop messaging and plan potential media outreach related to big initiatives.
- Coordinate closely with the brand, fundraising and social media teams to align storytelling and maximize reach and impact of media hits.
- Write news releases, talking points, contributed pieces and, occasionally, content for projecthope.org.
- Ensure accuracy and quality of all media relations products, including news releases and talking points.
- Monitor and measure success of media relations activities; produce quarterly and annual media reports.
- Occasional travel to the field, particularly in times of global emergency.
- Other duties as assigned.
- BA/S or equivalent in journalism, international relations, or related field required; MA/S in related field preferred.
- 5+ years professional experience in media relations or journalism required; strong preference for proven, seasoned news reporter or producer experienced in INGO work and international relations.
- Established track record of generating positive media coverage in U.S. and international outlets, both during rapidly evolving crisis situations and for evergreen stories.
- Exceptional storyteller with a nose for news.
- Proven experience as an effective on-the-record spokesperson with print, broadcast and online media.
- Extensive experience working in difficult environments, especially conflict and disaster zones.
- Superior written and verbal communications skills a must; ability to “translate” technical language into compelling stories needed.
- A “can-do” attitude and the ability to work through ambiguous and fluid situations.
- Impeccable organizational skills that enable rapid prioritization and execution of many urgent tasks.
- Demonstrated creativity, flexibility and sound judgment.
- Experience in international development/global health or knowledge of development and global health issues preferred.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Physical demands: Must be mobile in an office environment and able to use standard office equipment and must be able to communicate in verbal and written form.
- Work environment: Typical office environment with exposure to a minimal noise level. Travel for extended periods by air and other modes of transportation.
- Project HOPE employees work in the global health field and may be required to travel or work in countries where working conditions are classified as “hardship”.
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