Director of Marketing Operations

Global Citizen Year Inc.
  • Location
    Oakland, California
  • Sector
    Non Profit
  • Experience
    Advanced
  • Posted
    Aug 02

Position description

The Director of Marketing Operations is responsible for the smooth functioning and consistent optimization of the marketing function, following the user journey from lead acquisition all the way through alumni advocacy. The Director of Marketing Operations will create the marketing framework for the team, including planning, process, infrastructure, research and analysis. This role will deliver key insights and recommendations that optimize the performance of marketing programs, managing and inspiring a small team to ensure that our initiatives are seamlessly executed and highly effective.

Qualifications

Set marketing goals and KPIs that align with the company's overall strategy, and manage initiatives to achieve these goals

  • Monitor, measure, and analyze the effectiveness of marketing initiatives against team KPIs, surfacing data driven insights to improve performance and drive innovation.
  • Analyze the flow from lead acquisition through conversion and yield to track progress against departmental goals and support success.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, find risks and illuminate opportunities.

Develop Marketing Dashboards to track key success metrics for the team and executive leadership

  • Lead the team to identify ways to improve key marketing operations, processes and workflows to enhance overall departmental efficiency and effectiveness.
  • Create effective ROI reporting and identify the need for data enrichment/cleansing.

Project manage all marketing initiatives with the support of project owners across the team

  • Manage and deliver marketing automation processes and projects from inception to maintenance to drive efficiency.
  • Research and specify best-suited tools for marketing attribution reporting and Lead to Fellow matching, manage implementation and report on results.

Collaborate with internal team to plan, execute, and measure multivariate experiments related to conversion and UX optimizations

  • Hire, track, and manage our marketing vendor relationships.
  • Manage marketing related Software as a Service contracts and budgets

 

CANDIDATE PROFILE

Continuous Learner

You are always seeking to know more and looking for ways to improve your work.

Collaborator

You like working with others, and believe that ultimately the best results come from shared investment and buy in across all levels of a team.

Analytical and Creative

You combine analysis with innovation, and love diving into data to surface key insights, and then using those to improve results and innovate performance.

The following qualities are a plus:

  • Demonstrated hands-on proficiency in web analytics, data sources, and goals setting.
  • 4+ years experience in a Marketing Operations role.
  • 2+ years experience managing a team.
  • Demonstrated ability to use data to drive results and surface new opportunities.
  • Understanding of Digital Marketing fundamentals (channels, tracking, conversion, personalization), SEO and SEM strategies, paid search, and paid advertising.
  • Experience with Marketing automation platforms (Zapier, Intercom or equivalent) and Marketing technology systems (MailChimp, Google Analytics, Airtable).
  • Ability to effectively present information and respond to questions from groups and individuals of all levels of management and employees.
  • Ability to manage complex projects across various groups and priorities.
  • Adept at prioritizing, leading, and inspiring a team to achieve its goals.
  • A passion for creating the next generation of leaders that the world needs!

Application instructions

To apply: Please submit your resume and cover letter on our website. In your cover letter, please indicate how you learned of the opening and provide 3 professional references (including direct supervisors and direct reports), your salary requirement, your current location, and the date you would be available to begin full-time work in Oakland.

Deadline: We will be reviewing applications on a rolling basis. The review will continue until the position is filled.

Global Citizen Year is an equal opportunity employer, and we strive for our staff to reflect the diverse community we serve. Applicants who contribute to this diversity are strongly encouraged to apply.

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