Digital Content Manager

National Committee on United States-China Relations, Inc.
  • Location
    New York, New York
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Apply by
    Oct-31-2019
  • Posted
    Sep 16

Position description

Key Functions

  • Report to the director of communications
  • Work with communications team to implement the Committee’s communications and public relations objectives
  • Oversee the Committee’s online presence, both to support the organization and its programs, and to further its role in educating the public about U.S.-China relations
  • Engage with target audiences through social media to raise awareness of the Committee and its mission and to elevate national brand recognition
  • Monitor and promote press coverage, media appearances, and articles related to the organization and its directors, staff, fellows, and members
  • Monitor current events and discussion of issues affecting U.S.-China relations and Greater China
  • Ensure that organizational visual identity and writing style are applied to public materials
  • Collaborate with staff to promote the organization’s activities, initiatives, and accomplishments
  • Coordinate with production assistant on the development of digital content for distribution through social media

Responsibilities

  • Develop social media campaigns that engage with target audiences and grow the Committee’s following
  • Manage, develop content, and implement strategy across the Committee’s social media platforms
  • Monitor, grow audience, and develop content for organizational Twitter accounts; live-tweet selected public events
  • Evaluate the effectiveness of social media campaigns and strategies using quantitative tools and qualitative analysis
  • Produce and submit a bi-annual report of social media activity, growth, and paid advertising results
  • Develop and maintain social media content guidelines
  • Develop content for the website to highlight current programs, upcoming events, digital media, major and accomplishments as needed
  • Update and manage promotional strategy for the organization’s digital media accounts
  • Contribute to the monthly e-Newsletter in close coordination with the director of communications
  • Coordinate with staff on public event invitations, organizational announcements, and brochures
  • Collaborate with communications team on the production of the annual report of the Committee’s activities

Qualifications

  • Broad-based knowledge of China; interest in and commitment to the U.S.-China relationship
  • Intermediate proficiency in Mandarin preferred
  • Demonstrated editorial management skills, analytical skills, and interpersonal skills
  • Advanced proficiency in writing compelling copy
  • Demonstrated experience in creating, planning, and executing digital campaigns
  • Creativity and experience working on various social media platforms
  • Deadline oriented and ability to work in a fast-paced environment
  • Ability to work independently and in teams

Requirements 

  • U.S. work authorization
  • B.A. required/M.A. strongly preferred
  • Minimum 4-6 years of experience; previous experience in international relations highly desired
  • Occasional evening and weekend work
  • Based in New York City

Application instructions

Please send cover letter and resume. References will be requested from candidates under consideration. No phone calls, please.

Please be sure to indicate that you saw this position on Globaljobs.org

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