Social Media Assistant (TikTok Lead)

Position description

We are looking for a creative TikTok expert AND DIGITAL TRENDS expert to strengthen our team of social media creators. As our TikTok Lead, you will drive our content strategy with a sharp focus on emerging trends and impactful short-form videos. You will also contribute to content across our other social media platforms and support day-to-day communication. You know how to make people stop scrolling and want to help shape progressive politics and promote the S&D vision for Europe, this job is for you! The role involves:

Job description

• Lead the content strategy of the Group’s TikTok account;
• Support the management and development of the Group’s other social media channels: Instagram, Facebook, LinkedIn, X and Threads;
• Create engaging, trend-driven content through short-form video production and editing;
• Act as one of the faces of our TikTok channel, with regular appearances in videos alongside other contributors;
• Proactively monitor and leverage emerging social media trends, platform updates, evolving content formats, and audience behaviours;
• Maximise data-driven, outside-in communication;
• Develop and tailor social media campaigns in line with platform best practices and viral content opportunities;
• Monitor social media performance through analytics and reporting to optimise reach, engagement, and impact;
• Occasionally train and advise staff, senior management, and MEPs on the latest TikTok trends and best practices.

Knowledge / skills required

• Level of education which corresponds to completed university studies of at least three years attested by a diploma in the relevant field;
• Work experience of 2 years or more in digital communication and proven capacity to successfully manage social media accounts and as a content creator;
• Professional experience with TikTok content creation is an asset;
• Excellent communication skills combined with creative mind-set;
• Expertise in new social media trends and formats, and short-video formats in particular;
• Strong interest and capacity to adapt to new social media trends and technologies;
• Demonstrated strong writing skills, customised for different social media channels and audiences;
• Demonstrated knowledge and skills, combined ideally with specific coursework/training in social media platforms and channels, related software, in graphic design, photo and video-editing tools;
• Proven track record of developing and implementing social media campaigns
• Demonstrated ability to analyse social media performance and use the data/results to improve reach and impact; as well as outside in communication and social listening tools;
• Experience with ad hoc video creation, following trends and building communities;
• A flexible, open-minded and a stress-resistant team player in a multicultural and fast-paced environment, ready to work flexible hours and for work related travel;
• Demonstrated in-depth knowledge of EU affairs, institutions and political processes.

Conditions and knowledge of languages

• Be a national of one of the member states of the European Union;
• Enjoy full rights as a citizen;
• For functional reasons, a very good knowledge of English;
• A good knowledge of German, French or Spanish is an asset;
• Knowledge of other official languages of the European Union is an added value.

The S&D Group insists, in particular, on the fact that this position requires availability and flexibility, a methodical approach, discretion, a capacity for rapid adaptation to variable workloads. Candidates must be able to demonstrate initiative, both independently and as a team, and adapt to a multicultural environment.

Frequent travel outside Belgium may be required, especially to Strasbourg during the parliamentary sessions.

Application instructions

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