Digital Advocacy and Fundraising Manager

Amnesty International USA
  • Location
    Washington or New York, D.C.
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    Oct 15

Position description

Amnesty International USA is seeking an experienced Digital Advocacy and Fundraising Manager, responsible for developing and executing national digital strategy to expand and engage Amnesty’s online base of activists and donors, maximize revenue, and advance the organization’s priority campaigns. This position works closely alongside the Director of Online Engagement as a core part of the strategic team in significantly growing Amnesty’s digital advocacy program and meeting ambitious fundraising goals.  

This role sits within the Online Engagement team but works in close coordination with Communications, Campaigns, Programs, and Research Departments to ensure that online advocacy and fundraising is part of the organization’s broader program objectives. In addition to developing and executing strategy and creative, the position also oversees project management in tandem with production staff and consultants. Candidates must have strong email and digital writing skills and be comfortable managing priorities in a fast-paced, deadline-driven environment. Digital fundraising experience is a significant plus, but candidates with strong digital advocacy, organizing, and campaigning backgrounds at either the federal or local and state levels will be prioritized. 



  • Develop strategy and implement digital campaigns to recruit, engage, and mobilize people around the country who want to take action to support human rights.
  • Serve as the day-to-day project manager for Amnesty’s digital campaign communications, including but not limited to advocacy and fundraising campaigns via email, SMS, and digital advertising. 
  • In partnership with the Director of Online Engagement, create annual and long-term goals and projections for ambitious growth in activist and donor retention and fundraising targets. 
  • Develop and execute strategies for testing, and analyze results in order to increase actions and revenue. Create and manage system to ensure that the learning from both successes and failures is incorporated into strategies moving forward. 
  • Write effective email fundraising and advocacy copy, and work in partnership with team and outside consultants to consistently develop strong, compelling creative that recruits, mobilizes, and retains supporters. 
  • Ensure consistent quality of digital production work done by two other Online Engagement staff for outgoing digital communications.
  • Collaborate with Amnesty USA’s expert team of campaigners, researchers, and programs staff to ensure fundraising, advocacy, and general communication online meets their goals and the goals of the Online Engagement team.
  • Oversee the development and analysis of detailed reports to track KPI’s on program performance in partnership with the team and outside consultants. 
  • Coordinate with and support staff responsible for email production, execution, and reporting, including during rapid response moments.


  • Applicants should have at least 5 years of experience in nonprofit digital advocacy and fundraising.
  • Applicants should be excited to own ambitious advocacy and fundraising goals and drive success in partnership with the Online Engagement Team.  
  • Deep knowledge of digital engagement best practices, tools, and tactics is critical. 
  • Strong ability to write clearly, concisely, and logically, including experience writing direct response advocacy and fundraising emails. 
  • You are a strategic thinker who enjoys using data to inform the use of key strategies and tactics.
  • Acute attention to detail and ability to juggle multiple projects and moving pieces in a fast-paced environment, as a member of a cross-departmental team. 
  • Strong organizational and project management skills – you are successful delegating up and down to ensure top-notch work products.
  • Skill in analyzing the characteristics and needs of target audiences and determining the most effective communication techniques for driving performance across those audiences. 
  • Ability to work independently and manage time efficiently. 
  • Comfort learning new technology and working across multiple systems.  
  • Preference to work in a team. You are able to do the hard work of seeing things from others’ perspectives.
  • Ability to see a problem and propose a solution. You don’t wait for others to notice issues or assume someone else will fix it.
  • Thoughtfulness, empathy, and self-awareness. You go out of your way to help others and look out for your colleagues.


Extra Points For:

  • Experience working across many different teams to build shared goals and manage sometimes-competing priorities.
  • Experience working with and/or building an email list of at least 200,000 subscribers. 
  • Working knowledge of various eCRMs and their technical capabilities as they relate to digital strategy and campaign planning.
  • Managing email campaigns and calendars, although the actual implementation work is not a part of this position.

Application instructions

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