The incumbent will lead the development, planning, and implementation of the communication strategy, by working closely with senior leadership to align communications plans with business objectives.
KEY ACCOUNTABILITIES (not all-inclusive)
- Develop communications strategies aimed at promoting the identity and profile of WFP and its commitment to food assistance;
- Plan, design, implement and monitor the communications plan for assigned area, implementing the corporate communications strategy, in order to ensure cost-effective results, enhance the reputation of WFP, and support fundraising activities, ensuring alignment with WFP strategy;
- Provide advice and support to RBs on the design and implementation of regional strategies and plans, ensuring compliance with wider WFP and communications strategy and taking into account the specific regional context and audience to develop appropriate, effective communications;
- Develop, supervise and evaluate complex communications campaigns that favorably impact the views of the public, opinion leaders, and donors in order to raise WFP’s profile and generate donor support;
- Ensure contact lists of journalists and media outlets are maintained, a regular flow of news/information about WFP’s work is distributed to the media, and reputational risks are identified and managed;
- Ensure that social media plans are defined and followed which leverage social media content, platforms, networks, and partners to enhance coverage and support of WFP’s activities;
- Oversee the development of a range of donor-specific visibility content including, text, photos, videos, and audio for use across a range of integrated online platforms, in order to support global and country fund-raising activities, ensuring consistency with corporate messages;
- Oversee the design and delivery of internal communications plans so staff understands and engages with WFP’s strategy and how they contribute to meeting WFP’s mission;
- Continuously monitor and evaluate unit performance in order to ensure results meet objectives, and to identify, recommend and oversee changes to improve the effectiveness of communications strategies;
- Lead and manage a team of Communications Officers, develop work plans, set objectives, monitor performance, and ensure appropriate development to enable high performance;
- Define performance indicators, and monitor and oversee accurate and timely reporting, ensuring a WFP wide view of communications activities that enable informed decision-making, evaluation of objectives, and consistency of information presented to stakeholders;
- Lead capacity building of WFP staff on all aspects of communication, ensuring appropriate training is delivered to staff, and providing advice up the senior management level in order to ensure consistent, quality communications that deliver the desired impact;
- Identify and build effective collaborations and partnerships internally and externally to align activities, and ensure a coherent approach to communications;
- Take responsibility for incorporating gender perspectives in all areas of work, to ensure equal participation of women and men;
- Contribute to preparedness actions, providing technical recommendations and guidance, and monitoring the management of communications specific risks;
- Other as required.
- Education: Advanced academic degree (Master's or equivalent) in one or more of the following disciplines: Journalism, International Relations, Public Relations, Communications, or other relevant fields;
- Experience: Minimum of 11 years of experience in communications, public information, international relations, public administration, or any other relevant field;
- Language: Fluency (level C) in the English language. Intermediate knowledge (level B) of a second official UN language: Arabic, Chinese, French, Russian, Spanish, and/or WFP's working language, Portuguese.
OTHER SPECIFIC JOB REQUIREMENTS
- Clear leadership experience and vision, enabling strategic engagement with Regional Bureau and Country Office leaders as well as managing and advising more junior staff members;
- Must have extensive experience in managing reputational risk and/or emergency crisis communication; direct experience as a spokesperson or otherwise representing the organization around sensitive issues/situations;
- Able to bring to the role a strong network of contacts across communications, advocacy, campaigning, and marketing;
- Able to drive political analysis necessary to inform communications, advocacy, and marketing efforts across the region;
- Strong experience in change management and driving transformation change within a team or organization.
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