As the destination marketing organization for the United States, Brand USA’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Established by the Travel Promotion Act of 2009 as the nation's first public-private partnership to spearhead a globally coordinated marketing effort to promote the United States as a premier travel destination and to communicate U.S. entry policies, Brand USA began operations in May 2011.
As one of the best levers for driving economic growth, international travel to the United States currently supports 1.8 million American jobs (directly and indirectly) and benefits virtually every sector of the U.S. economy. Brand USA works in close partnership with more than 600 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences available in the United States of America. According to studies by Oxford Economics, over the past three years Brand USA's marketing initiatives have helped welcome more than three million incremental visitors to the USA, benefiting the U.S. economy with nearly $21 billion in total economic impact, which has supported, on average, 50,000 incremental jobs a year.
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
For industry or partner information about Brand USA, please visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at VisitTheUSA.com.
Strategic Internship Objective
The Intern will gain knowledge of International Travel Trade, its function and how this contributes to the visitation goal of 100 million visitors by 2021. Being an intergral part of the Global Trade Development team will assist in; educating the International Travel Trade on the value proposition of Brand USA, providing the necessary tools to effectively promote the USA as a vacation destination; assist with the Standard Operating Procedure (SOP) for selecting the International Brand USA offices.
Learning Goals for Internship:
Intern Responsibilities & Tactics:
Field of study:
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
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