The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises and helps people to survive and rebuild their lives. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. At work today in over 40 countries and 28 U.S. cities, we restore safety, dignity and hope to millions who are uprooted and struggling to endure. The IRC leads the way from harm to home.
IRC's External Relations department is responsible for the global delivery of the International Rescue Committee’s private sector resources (financially contributing circa USD220m per annum, as well as key partnerships and influence that support our mission), and plays an important strategic role in the creation of IRC’s brand, awareness and support for its advocacy goals.
IRC´s Mass Market department manages a portfolio of around 65million USD, of which 57 million USD come from the USA. There are high aims to grow this income with strong investment in sustainer donor acquisition.
The Senior Director, USA Mass Markets reports to the VP Mass Markets (International) and partners with the Marketing & Communications teams to develop a strategy for mass market revenue in the USA, having autonomous responsibility and accountability for income growth of the Mass Market USA Program (c. 57million USD). In this role, you will deliver on that strategy with the intent of driving large scale awareness and income growth through best in class marketing and supporter engagement.
You will be IRC USA’s mass market lead architect in the work of telling IRC’s story to private sector actors, using tools and content which will help IRC to stand out as a remarkable change and impact agent in the humanitarian space.
The Senior Director, USA Mass Markets will provide forward-thinking leadership to build creative, multifaceted and market-sensitive activities, campaigns, and operations. Likewise, you will be in charge of delivering sustainable growth in IRC supporters from a mixture of channels. An emphasis on building a growing body of supporters committed to our goals through monthly giving is critical. You will collaborate with our Marketing and Communications units to craft plans that will grow our digital presence. In addition, you will work in close partnership with directors in other international markets and will be part of the broader External Relations teams.
· Undergraduate degree required and preference for Master’s degree or equivalent professional experience.
Demonstrated Skills and Competencies:
To apply for the post, please send a letter of application stating the skills and approach that you would bring to this specific post along with your resume/CV by email to Karem Armstrong at [email protected].
Please ensure that documents are sent with the titles “your name cover letter” and “your name CV” and state "IRC-Senior Director Mass Markets USA” in the email subject line. Please do let us know, in your covering email, where you found out about the post.
Deadline for applications: Sunday 11th October 2020
IRC is an Equal Opportunity Employer. IRC considers all applicants on the basis of merit without regard to race, sex, national origin, religion, sexual orientation, age, marital status, veteran status, disability or any other characteristic
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