Digital Communications Lead

UK Foreign and Commonwealth Office
  • Location
    Geneva, Switzerland
  • Sector
    Government
  • Experience
    Mid Career
  • Apply by
    Aug-08-2022
  • Posted
    Jul 25

Position description

The United Kingdom Mission to the United Nations (UN), World Trade Organisation (WTO) and other organisations in Geneva represents the interests and policies of the UK across a range of multilateral issues.

As the Digital Communications Lead, you will manage, lead and implement the UK Mission’s social media strategy across our platforms and ensure that our content is appropriate for our position as a leading diplomatic mission in Geneva.

The successful candidate will ensure content is planned, designed and developed in a strategic manner taking into account platforms, target audiences and objectives.

This is an exciting role where creativity, proven digital content creation skills and political awareness can be combined to deliver engaging content in support of important policy goals.

The Mission works with the full spectrum of organisations/agencies in Geneva on issues including human rights, global health, trade & economic issues, humanitarian and more. Your work will be varied: one week you could be supporting the the UK’s priorities at the Human Rights Council and the next week you could be working on a WTO Ministerial Conference. Whilst we strive to be as proactive as possible with our communications, the nature of our work means that we are looking for someone who can also thrive in a reactive, fast paced environment.

The UK Mission is already recognised as a leader when it comes to the effectiveness of our social media outreach and engagement. The successful candidate will build on our strong reputation and help us to ensure that we are continuing to innovate. You will be part of a small communications team which is empowered to deliver.

Main roles and responsibilities:

  • Manage the UK Mission’s online presence across all channels
  • Work with policy teams in Geneva and London to develop and create high-quality original digital content including video, graphics, photography, tweets and other short form content, in support of key strategic objectives
  • Support and advise the Ambassador on his social media
  • Support the Head of Communications with broader communication planning and deputise where necessary
  • Provide publishing support
  • Line management of an intern

Qualifications

  • Fluent written and spoken English (C1 level according to the Common European Framework of Reference for Languages);
  • Minimum 3 years’ experience working in digital communication;
  • Excellent written and oral communications skills with proven experience of communicating key messages to audiences in a creative way;
  • Passion and knowledge of best practice digital content, emerging channels, and the latest tools;
  • Photography skills;
  • Graphic design and production skills e.g. Photoshop, Canva or similar;
  • Video production and editing skills e.g. Adobe Premiere Elements or similar;
  • Confidence presenting to and persuading senior staff
  • Knowledge of social media evaluation tools beyond native Twitter and Facebook analytics e.g. Brandwatch;
  • Strong analytical skills with an ability to utilise insights to inform direction, and effectively using evaluation tools to inform reflection and next steps;
  • Ability to create engaging content that is accessible and tells a story, making use of low/no cost approaches to deliver impact;
  • Interest in multilateral issues.

Desirable qualifications, skills and experience  

  • Multilateral experience
  • Experience working in an international and fast-paced environment

Required behaviours  

Seeing the Big Picture, Managing a Quality Service, Delivering at Pace, Communicating and Influencing

Application instructions

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