Director, Brand Partnerships

United Way Worldwide
  • Location
    Alexandria, Virginia
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    Mar 20

Position description

As Director, Brand Partnerships, you will develop the vision and strategy for implementing an aggressive cause marketing program that positions United Way as a preferred charity of choice for major global corporations. Strong focus will be placed on generating brand alliances that produce unrestricted revenue to support the overall mission of United Way, driving brand awareness for United Way, and expanding the strategic partnerships portfolio.

The Director, Brand Partnerships will collaborate with colleagues on the Strategic and Corporate Partnerships teams, Marketing and Communications teams, along with local United Ways to maximize the development, cultivation and activation of brand partnerships including new business opportunities and renewals. The position will be responsible for ensuring best practices based on industry trends, past performance, analytics, evaluation and feedback from internal and external stakeholders.



An individual must be able to perform each essential duty listed below at a satisfactory level:

  1. Drive revenue for United Way Worldwide and the United Way Network through the acquisition of new brand partnerships, renewals and upgrades.
  2. Serve as lead strategist and subject matter expert on cause marketing activation, in collaboration with the Strategic and Corporate Partnerships teams, Marketing and Communications teams, and local United Ways.
  3. Build brand partnerships with a focus on unrestricted revenue. Develop overall pitch approaches and template materials which can be leveraged across all new business activity.
  4. Work closely with the Strategic and Corporate Partnership teams to ensure cause marketing opportunities are explored, presented and secured
  5. Work directly with the Corporate Partner and United Way’s Marketing and Communications teams during the sales process and creative development to ensure messaging supports United Way brand guidelines and key objectives.
  6. Stay up to date on consumer trends, competitive landscape insights and best practices in cause marketing, retail, digital engagement and corporate sponsorship. Leverage these insights into actionable recommendations for the Strategic and Corporate Partnerships teams, Marketing and Communications teams, and local United Ways to drive brand awareness and revenue opportunities.


Minimum requirements include:

  • Bachelor’s degree with 5+ years of experience in progressively responsible positions, with significant not-for-profit corporate partnership and cause marketing experience.
  • Extensive experience in fundraising, sales, marketing and promotions required.
  • Proven track record in new business development in the not-for-profit sector needed -in competitive, matrixed environments.
  • Extensive knowledge of cause-related fundraising, business development, sales, marketing, digital promotions and communications; experience developing successful cause marketing campaigns that drive unrestricted revenue and brand awareness.
  • 20-30% travel is expected
  • Passion and commitment to United Way’s mission and values.

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.



United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, and other legally protected characteristics. The EEO is the Law poster is available 

Application instructions

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