The Community Management Coordinator works under the direct supervision of the Assistant Information Officer and is responsible for building and maintaining flagship digital properties (social media, website content); for developing a year-long editorial calendar designed to promote Mission priorities with on-line communities; researching and analyzing evolving markets for Mission digital properties, and customizing content and online engagement to promote Mission objectives. Organizes and hosts online conversations; designs and develops innovative engagement opportunities and tools. Provides guidance to Public Diplomacy Public Engagement staff and other Mission personnel who engage with online communities on standards, regulations, and policies for the use of digital properties.
Qualifications and Evaluations
EXPERIENCE: A minimum of three years of progressively responsible experience in a multilingual, multicultural or multinational organization. Market research and audience analysis, and design and execution of online campaigns must have been significant components of the job. Experience managing digital properties, including direct online interaction with the public, and content creation in multimedia and traditional formats.
JOB KNOWLEDGE: Good understanding of U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy. Comprehensive knowledge of the attitudes and communication preferences of target audience groups. Understanding of the regional, demographic, ethnic, socio-economic, cultural and linguistic factors and the influence of religious, cultural, and educational institutions in shaping host country opinions and preferences. Strong online communications and analysis skills to identify and exploit engagement opportunities. Understanding of management of digital properties and online communities, including marketing and/or advocacy campaigns. Knowledge of trends in regional and international communications patterns and how they affect host country communications landscape. Detailed knowledge of legal regulations and procedural guidelines affecting content uses. Comprehensive knowledge of both traditional and online engagement tools used to convey policy in the public sphere, as well as knowledge of the related regulations, policies, procedures, and resource streams associated with each.
Bachelor's degree in Communication, Business, Marketing, or local equivalent.
LANGUAGE: Fluency in English (speaking/writing/reading).
SKILLS AND ABILITIES:
Analytic skills: Must have strong analytic skills. Ability to perceive the emergence of new influencers and preferences in consumption of information to analyze the impact of evolving content formats and delivery channels, and lead cross-section Mission analysis to modify approaches for enhanced outcomes.
Communication/Interpersonal skills: Must have strong interpersonal skills to maintain Mission-wide collaboration/coordination on the use of digital tools and platforms to strengthen Mission diplomacy in the public sphere. Ability to contribute to discussions and to brief senior U.S. officers and senior-level U.S. Government visitors on host-country communication patterns and trends in digital tools and content dissemination channels. Must have excellent customer relations, interpersonal cross-cultural communication skills, and be able to engage the full range of host-country priority audience groups through online engagement and Mission flagship digital properties. Excellent written and oral communication skills. Ability to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures.
Management skills: Strong organizational skills are required to manage multiple tasks and projects.
Technical skills: Ability to build out and manage Mission flagship digital properties, including social media and mobile platforms, and develop digital tools such as games and contests. Ability to create and use photo and video sharing sites, podcasts, video and other digital products. Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools, in particular the Internet, and standard information retrieval practices and procedures. Good numerical skills to be able to use and develop statistical analyses of audience segments and report impact of Mission digital outreach. Detailed knowledge of various computer software programs, specifically Microsoft Word, Excel, and graphic design.
Availability: Must be available to travel throughout the host country to develop professional contacts and create content (photo/video of ambassador’s travel, PD programs, etc.)
EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.
All applicants under consideration will be required to pass medical and security certifications.
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