Digital Content Manager

National Committee on United States-China Relations, Inc.
  • Location
    New York, New York
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    Oct 31

Position description

Key Functions

  • Work with communications team to develop and implement the Committee’s communications and public relations objectives
  • Oversee the Committee’s online presence, both to promote the organization and its programs, and to further its role in educating the public about U.S.-China relations
  • Engage with target audiences through social media to raise awareness of the Committee and its mission and to increase brand recognition
  • Monitor and promote press coverage, media appearances, and articles related to the organization and its directors, members, staff, and fellows
  • Monitor current events and discussion of issues affecting U.S.-China relations and Greater China
  • Ensure that organizational visual identity and writing style are applied to public materials
  • Collaborate with staff to promote the organization’s activities, initiatives, and accomplishments
  • Collaborate with communications team and other staff on the development of digital content for distribution through social media

Responsibilities

  • Develop social media campaigns that engage with target audiences and grow the Committee’s following
  • Manage, develop content, and implement strategy across the Committee’s social media platforms with 100,000+ followers (Currently Twitter, Facebook. LinkedIn, Instagram, and YouTube)
  • Manage communications content calendar and organize digital outreach across platforms
  • Create social media graphics, infographics, and images using graphic design tools
  • Evaluate and report on the effectiveness of social media campaigns and strategies using quantitative tools and qualitative analysis
  • Produce and submit a bi-annual report of social media activity, growth, and paid advertising results
  • Maintain social media content guidelines
  • Oversee website maintenance, updates, SEO, and coordinate with director of communications to set strategic direction
  • Manage promotional advertising strategy for the organization’s digital media accounts
  • Contribute to the monthly e-Newsletter in coordination with the director of communications
  • Coordinate with staff on major public event invitations, targeted social media ad campaigns, and organizational announcements
  • Collaborate with communications team on the production of the annual report of the Committee’s activities
  • Potential for growth with increased autonomy and management of staff

Qualifications

  • Broad-based knowledge of China; interest in and commitment to the U.S.-China relationship
  • Demonstrated editorial management skills, analytical skills, and interpersonal skills
  • Advanced proficiency in writing compelling copy and social media messaging
  • Demonstrated experience in creating, planning, and executing digital ad campaigns
  • Creativity and experience working on various social media platforms
  • Web editing and SEO experience on platforms like WordPress preferred
  • Experience creating and managing e-newsletters on platforms like Pardot or Mailchimp preferred
  • Knowledge of basic graphic design and ability to use tools like Canva or Adobe Photoshop
  • Deadline oriented and ability to work in a fast-paced environment
  • Ability to work independently and in teams
  • A high degree of organizational skill and multi-tasking ability required
  • Some proficiency in Mandarin preferred

Requirements

  • U.S. work authorization
  • B.A. required/M.A. strongly preferred
  • Minimum 4-6 years of experience; previous experience in international relations highly desired
  • Occasional evening and weekend work
  • Based in New York City

Application instructions

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