Digital communications (40%)
- Work with the Policy & Advocacy team and Digital Communications team to identify newsworthy moments relating to our work and brand through which to engage our online audience and on digital campaigning opportunities;
- Lead on analytics for the IRC’s EU website and Twitter channel, bringing performance data to review meetings, creating and tracking KPIs and taking a data-driven approach to testing and optimisation.
- Manage Rescue-EU.org: lead on website strategy, editorial and analytics. Liaise with IT on technical/design issues, create unique content that showcases the IRC’s work in Brussels, and ensure adherence to the IRC’s site design best practice. Keep abreast of content created by the global Communications teams and repurpose for Brussels’ audiences as necessaryImplement and manage an SEO strategy to improve the site’s visibility. Help establish IRC Belgium’s Google AdWords grant account Twitter;
- Manage the IRC’s EU Twitter account @RESCUE_EU: create and implement a channel strategy, lead on day-to-day management, keep abreast of trends and developments in the Brussels space and find creative ways to engage. Maintain a dialogue with global social media colleagues to ensure coordination as necessary and to share learnings/ideas;
- Explore opportunities for digital partnerships to increase the visibility of our channels. Create and cultivate a network of relevant influencers who can help amplify our content on Twitter;
- Use own initiative to identify and respond to reputational issues on social media, liaising with the Head of Digital Communications;
- Provide digital and social media training to colleagues as required, encouraging them to be active on Twitter.
- Create graphics that are tailored to our Brussels audience, ensuring they are in line with our brand and best practice;
- Use basic video editing skills to subtitle media clips or short videos for digital channels;
- With digital content colleagues, come up with creative ideas to ensure our messages cut through in the Brussels space.
- Working closely with the IRC Europe Media Manager and Policy and Advocacy team, secure coverage of the IRC in Brussels-based media outlets, liaising closely with communications colleagues and contributing to the IRC’s media KPIs in Europe;
- Build and maintain a network of Brussels-based journalists with interest in the IRC’s work, proactively pitching and securing coverage on European advocacy priority areas and adapting global products for the Brussels audience. Proactively seeking opportunities to land coverage positioning IRC as a thought leader in the Brussels media space;
- Work with Policy & Advocacy colleagues to produce clear external facing messaging on core issues, ensure reports and other materials produced are media-friendly to maximise potential for public attention and engagement. This includes feeding into public advocacy ideas at the concept stage and reviewing drafts of reports to help bring out the media angle. Ensure that IRC spokespeople for Brussels-based media are fully trained and briefed ahead of media appearances, liaising with other Europe and global communications colleagues;
- Contribute to the IRC Europe daily media review and ad hoc media coverage reports as required. Lead on tracking of Brussels media KPIs, ensuring these outputs are captured in our overall Europe communications results.
Internal communications (15%)
- Collate information and produce updates about the work of Brussels colleagues for the fortnightly IRC Europe staff newsletter;
- Draft and produce updates and other materials for RescueNet, the IRC’s intranet, to ensure that the work of the Brussels Office is known and understood across the IRC network;
- Contribute to the weekly global communications newsletter, providing updates on Brussels communications work;
- Input to the Communications team planner, Airtable, to ensure that Brussels-based communications activities are known and planned for;
- Amplify visits of senior IRC staff to Brussels to ensure that communications opportunities are maximised, as appropriate.
Administration and ad hoc communications activity (15%)
- Manage the communications aspects of Brussels-based events, ensuring that communications materials and content are in place and that events contribute to communications KPIs;
- Support the Europe Communications team on institutional donor engagement and visibility requirements where required;
- Manage the budget for communications projects led by the Brussels office, liaising with Finance and other colleagues as required to ensure that suppliers are paid and budget lines are kept on track;
- Build and maintain productive working relationships with external suppliers such as designers and printers, acting as the main point of contact and using them to deliver work as required;
- Provide general administrative support on communications projects to the Head of Brussels Office as required.
Key Working Relationships
- Report to the Head of IRC Belgium and the Director of Communications - Europe;
- Work very closely with the Brussels-based Policy and Advocacy team and the IRC Europe Communications team, as well as other the wider Europe Policy and Advocacy Team and colleagues based in the Brussels office representing other IRC departments;
- Close co-ordination with Policy and Advocacy colleagues in New York and Washington DC, and with global Media and Communications colleagues.
Skills, Knowledge and Qualifications
- University degree, preferably in a subject related to this post, or equivalent experience;
- Strong knowledge of the Brussels communications, policy and advocacy context, specifically with relation to the IRC’s mandate;
- Excellent written and verbal communication skills;
- Ability to synthesise and adapt complex information for a variety of audiences, working within tight deadlines;
- Strong attention to detail and skills in proofreading;
- Strong creative thinker with track record of producing engaging digital content and successfully pitching stories to media;
- Strong digital and media analytical skills;
- Ability to prioritise and organise own workload and meet deadlines;
- Self-starter who can take the initiative and deliver results successfully;
- Ability to work effectively as part of a team, providing support as required, and build and maintain excellent relationships across the organisation;
- Willingness to work flexibly in approach to work and/or work time requirements;
- Committed to IRC values and mandate;
- Fluency in English spoken and written. French desirable.
- Experience of writing and editing compelling content for print and digital channels (web, social media) to a high quality within tight deadlines;
- Experience of developing and pitching stories to media;
- Experience of implementing multi-channel communications campaigns;
- Experience of using web CMS to update content, such as Drupal;
- Experience of creating graphics for use on digital channels, ideally using Adobe creative suite;
- Experience of basic video editing, ideally using Adobe creative suite;
- Experience of organising public-facing events;
- Experience of dealing with external suppliers, such as designers, printers, logistics;
- Experience of maintaining project budgets;
- Experience of working with a creative agency and/or humanitarian or development organisation in a similar role.
- Knowledge of European markets including Germany and Sweden;
- Existing network of journalists and other potentially helpful communications contacts in Brussels;
- Understanding of European donor visibility compliance;
- Fluency in other European languages such as French, German and Swedish.
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