The New York Times is looking for a social media editor with experience in journalism, social media strategy and co-producing projects that involve crowdsourcing, social media reporting and research and user-generated content (UGC).
You will establish a vision for shaping and targeting our journalism for different platforms, and you will be responsible for understanding and developing new strategies, tools and workflows as those platforms evolve. This means you’ll be building our presence on Facebook, Twitter, Instagram, chat apps and emerging platforms. Engaging our readers, monitoring on-site and off-platform conversations for story ideas and integrating readers’ contributions into our daily and enterprise report is essential.
You will also work with reporters and editors across the newsroom in how social media and readers’ voices can inform our journalism, both pre and post publishing.
Leading The Times’s main presence on Twitter, Facebook and potentially other platforms: providing coverage of breaking news and live events, conceiving and executing innovative social plans for enterprise projects and engaging readers in UGC projects.
Developing and refining the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing.
Building creative social native content (e.g. Instagram stories).
Suggesting story ideas, and partnering with desks across the newsroom to produce stories that:
Anticipate readers’ perspective social and search needs sparked by a Times exclusive or a news event.
Respond to readers’ real-time social and search needs.
Benefit from crowdsourcing or UGC approach.
Developing testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (Social, Search, etc.)
Partner with editors across newsdesk to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest.
Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms.
Tracking success through engagement rates, growth statistics, reader responses and other metrics.
Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences.
3+ years of experience in social media or digital journalism.
Deep understanding of all mainstream and some emerging social channels.
Consistent record running Facebook, Twitter and Instagram for major media outlets.
Demonstrated interest in visual storytelling.
A passion for news and a dedication to The Times and its journalistic mission.
Skill at bridging specialties, including reporting, editing, product, analytics, design and user research.
Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly.
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