Senior Officer US Media

Position description

Guided by the remarkable legacy of its co-founder, Helen Keller, Helen Keller Intl partners

with communities striving to overcome longstanding cycles of poverty. By delivering the

essential building blocks of good health, sound nutrition, and clear vision, we help millions of

people create lasting change in their own lives. Working in 20 countries – across Africa, Asia,

Europe, and the United States – and together with a global community of supporters, we

ensure every person has the opportunity – as Helen did – to reach their true potential.

Brief Background

Working across the United States, Helen Keller’s Vision team helps eliminate the primary

barriers to vision care for vulnerable children and adults: access and expense.

Since 1994, Helen Keller’s US Vision Program has provided free vision screenings to more

than 2.2 million individuals and distributed more than 385,000 no-cost prescription

eyeglasses to those who need them.

Purpose or Scope

The Center for Marketing and Branding, part of the Growth and Branding Group, brings Helen

Keller’s mission to life through storytelling so that more people see our impact, support our

work, and champion our mission. We achieve this through robust content creation, media

engagement with trusted outlets, strong brand coherence, and visibility raising and donor

stewardship through advertising and digital marketing.

The Senior Officer, US Media is responsible for securing media coverage that builds

visibility for Helen Keller’s US-based work within targeted US regional media markets, as

determined by donor geographies, with a primary focus on New York and California markets.

The role operates with a moderate degree of autonomy, managing its own portfolio of

regional media relationships while developing and executing pitching strategies in

consultation with the Manager, Media Relations. The Senior Officer, US Media is accountable

for the full cycle of regional media engagement — from journalist relationship-building and

pitch development to interview preparation, fact-checking, and results reporting following

publication.

The position contributes to organizational objectives by elevating Helen Keller's profile among

donors, prospective donors, and the broader public in priority US markets through earned

media, working in close collaboration with colleagues across the Center for Marketing and

Branding, US Programs, and Fundraising teams.

Application Deadline: This posting may stay up until the position is filled.

Key Responsibilities/ Specific Tasks

 Within guidelines, develop and pitch stories and op-eds to regional media outlets and

write and distribute press releases and media announcements to secure coverage that

builds visibility for Helen Keller’s work, with a primary focus on our US Vision program.

 Design and coordinate publicity opportunities aligned with key global awareness days,

including World Vision Day, Helen Keller’s birthday, etc.

 Partner with US program colleagues to source and develop compelling content that

illustrates the effectiveness and impact of Helen Keller’s work.

 Cultivate and sustain relationships with regional media contacts, including journalists,

editors, and producers, and conference and event leads.

 Build and maintain an up-to-date list of target regional journalists to support media

outreach.

 Collaborate with Manager, Media Relations and US Program and Fundraising teams

to determine priority US regional media markets that align with US program activity,

top donor markets, and prospective donor personas.

 Collaborate with Manager, Media Relations to support priority national and

international media opportunities from pitch to publication including journalist

relationship building, story angle development, spokesperson preparation, fact

checking.

 Support media coverage monitoring, report on results to internal stakeholders, keep

abreast of trends and suggest ways to evolve our stories to gain traction in a changing

environment.

 Continuously monitor regional media landscape to identify coverage gaps or trends

and pitching opportunities.

 Support Center team projects as needed, providing flexible, ad hoc assistance across

initiatives.

Other Duties

This job announcement is not designed to cover or contain a comprehensive list of activities,

duties or responsibilities for the position. Duties, responsibilities and activities may change at

any time with or without notice. All positions are required to perform any additional tasks

assigned by the supervisor.

Skills & Experience

 Education: Degree in communications, journalism, marketing, public affairs, or related

field or equivalent years of experience.

 Experience: 4-5 years of content creation, media relations, marketing and/or donor

communications, preferably within a nonprofit.

 Superior English language writing, editing, and proofreading skills, with focus and

experience in synthesizing complex content into essential, compelling messages

 Strong project management, collaboration and relationship-building skills.

 Collaborative, flexible, and solution-oriented. Ability to maintain balance under stress.

 Proven ability to secure prominent media coverage and knowledge of US regional

media outlets and trends.

 Familiarity with media monitoring and pitching platforms (e.g., Cision, Meltwater, Muck

Rack) or comparable tools.

 Portfolio or writing samples demonstrating media pitches, press releases, or published

coverage secured

 Spanish language skills is strongly preferred.

Working Conditions/ Travel

 Ability and willingness to flex work hours to accommodate multiple time zones. Core

work hours are expected to follow Eastern Standard Time (US).

 Occasional travel to program sites in California and New York (2-5 times/year)

Compensation and benefits.

Helen Keller offers a comprehensive benefits package. Specific offerings may vary by country

in accordance with local laws. The full-time annualized salary range for this position is

$66,000 to $99,000, with the midpoint of the salary range at $82,500.

Expectations

Fairness, Belonging and Zero Tolerance to Abuse

As a member of the Helen Keller Family, each employee is expected to:

 Help to develop and maintain an environment that welcomes and develops a multi-cultural

workforce with varied lived experiences and identities.

 Foster a work environment where everyone feels valued and included.

 Support employees’ evaluation and promotion processes based on skills and performance.

 Promote a safe, secure, and respectful environment for all members of Helen Keller family,

stakeholders in general, and particularly for the communities we serve.

 Follow Helen Keller Code of Conduct helping to prevent any type of abuse including

workplace harassment, sexual abuse and exploitation, and trafficking in persons.

 Adhere to the Organizational Core Values, which include courage, compassion, integrity and

rigor.

In the spirit of the extraordinary ability and vision of our founder, Helen Keller Intl fosters an

environment of fairness and belonging for our workforce.

Helen Keller Intl is an Equal Opportunity Employer. We are committed to the principles of

equal employment opportunity for all employees and applicants for employment

Locations where Helen Keller is a registered employer: Bangladesh, Burkina Faso,

Cambodia, Cameroon, Cote d'Ivoire, DR Congo, Guinea, Kenya, Mali, Madagascar.

Mozambique, Nepal, Niger, Nigeria, Philippines, Senegal, Sierra Leone, Tanzania, and

United States: (California, Colorado, Connecticut, District of Columbia (DC),Florida, Georgia,

Hawaii, Idaho, Louisiana, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New

York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Vermont, Virginia

Washington, and Wisconsin).

Application instructions

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