Senior Manager, Digital Fundraising

Position description

The Advancement team identifies, cultivates, solicits, and stewards individuals, as well as foundation, government, and corporate partners who invest in the Society to drive impact through science, technology, education, exploration, and storytelling. The team collaborates across the Society – and often works closely with NGP/Disney – to build transformative and impact-driven strategic partnerships. The team also produces global events that deepen connections and leverage the Society’s power to convene, and directs robust annual, major, and planned giving programs empowering the Society with a broad base of public support.

The Annual Giving and Membership (AGM) team manages a high impact fundraising and stewardship program through integrated and data-driven marketing and communications campaigns across multiple channels. The Senior Manager, Digital Fundraising is responsible for managing the digital fundraising program for the Advancement team to meet growing revenue goals for the National Geographic Society across mobile, email, web, digital ads, and other digital channels to acquire, retain, and reactivate donors at both the membership level and mid-level, while helping to steward and inspire current donors.

Responsibilities Include

Lead and Manage Robust and Innovative Digital Fundraising Program – 50%

• Project manage all aspects of the digital fundraising program in support of lead generation, acquisition, retention, and reactivation goals in collaboration with internal and external partners to meet long- and short-term targets.
• Lead the development of a full-scale text-to-give fundraising program.
• Serve as lead digital fundraising liaison with internal enterprise-wide partners (such as Communications, IT, and Strategic Insights, among others) as well with NGP’s digital, social, marketing teams, etc. and with external vendors to develop, implement, and optimize digital campaigns that promote donor acquisition and engagement in support of increasing revenue goals.
• Serve as a partner to internal teams in developing strategic digital plans for the Society that optimize fundraising and stewardship in support of overall donor and revenue goals.
• Collaborate with AGM channel and program leads to create and implement the annual digital calendar and strategies to establish a regular cadence of member communication and a robust plan for digital acquisition using display advertising, email, SMS, third-party promotions, paid search, e-appends, and other types of digital acquisition.
• Lead internal and external partners in the development of integrated digital campaign materials, writing and designing content as needed.
• Lead the alignment and integration of digital strategies and tactics with print and other direct marketing campaigns in collaboration with the larger AGM team as well as throughout the Advancement department.
• Collaborate with the NGS Communications and marketing team to ensure fundraising appeals are aligned with Society priorities and brand requirements.
• Research and build expertise of current and emerging fundraising technologies across all aspects of digital fundraising/marketing and make recommendations for program innovations.

Create and Implement Online Stewardship and Cultivation Plans – 25%

• In collaboration with AGM channel and program leads, support the execution of online stewardship and cultivation plans for donors and subscribers, including broad engagement emails and text broadcasts, personalized mid-level communications, integrated and interest-driven e-newsletters, automated email/SMS ladders, special announcements, etc. to recognize donors, communicate gratitude, and demonstrate impact of donations.
• Manage the development and execution of integrated donor journeys to build a pipeline of giving that stewards, retains and upgrades supporters.
• Manage the execution of digital engagement campaigns and broadcasts in support of other Advancement teams for other donor and VIP audiences as needed.
• Research and propose innovations in digital stewardship to continually innovate and improve communications that deepen engagement with NGS’s mission.

Manage Program Analysis and Digital Testing Plan– 10%

• Analyze effectiveness of digital fundraising campaigns and digital presence and help establish NGS benchmarks and compare performance to industry benchmarks.
• Monitor and interpret program KPIs, revenue and engagement data, trends, successes, and outcomes and share timely, proactive, and ongoing results and insights with team and other key colleagues.
• Manage testing plan and roadmap to optimize digital fundraising program and meet revenue, engagement, and other goals.
• Oversee tracking and reconciliation of gifts between systems in collaboration with Gift Processing to ensure data is accurate and donor intent is followed.

Manage Digital Fundraising Collateral and Digital Donation Experience – 10%

• Oversee regular audits of digital fundraising collateral to ensure evergreen content is continually monitored and refreshed to ensure the best digital user experience.
• Oversee, update and optimize the Society’s digital acquisition and opt-in landing pages including recommending and implementing continual upgrades and innovations.
• Partner with Advancement Operations and external vendors to ensure the digital fundraising program is effectively, efficiently, and creatively utilizing both existing and new functionality to continually enhance and improve user experience.

Perform other duties as assigned - 5%.

Qualifications

Educational Background

Bachelor’s degree preferred.

Minimum Years and Type of Experience

7+ years digital marketing/fundraising experience with demonstrated expertise on current and emerging trends in digital fundraising and constituent engagement.

Necessary Knowledge and Skills

• Proven donor/member strategy and communications skills, including experience in creating effective digital fundraising and omnichannel campaigns.
• Experience managing and scaling text-to-give fundraising programs.
• Innovative and willing to take risks while maintaining focus on protecting the brand.
• Excellent strategist able to leverage data to increase results.
• Creative and outstanding fundraising writer and content developer for mobile, email, website, digital ads, and/or social media.
• Strong project management skills. Must be detail-oriented, highly organized, and capable of managing multiple projects simultaneously.
• Ability to work independently and collaboratively in a goal- and deadline-oriented team environment.
• Must be service- and solutions-oriented with strong relationship management and interpersonal skills.
• Strong analytical skills, including ability to gather and analyze a variety of information and develop appropriate recommendations for action.
• Ability to exercise good judgment and work with minimum of instruction and supervision when necessary.
• Ability to maintain high standards of confidentiality and professional integrity.
• Competency in word processing, spreadsheet, and presentation software (MS Office or Google Workspace) required.

Desired Qualifications

• Familiarity with Raiser’s Edge, Engaging Networks, Mobile Commons, Salesforce Marketing Cloud or other fundraising and SMS platforms, CRMs, or databases preferred.
• Familiarity with BlueConic, Salesforce Nonprofit Cloud or other CDPs.
• Familiarity with Monday.com or similar project management platforms.
• Candidates with experience working for or with external consultants preferred.
• Ability to relate to people of diverse backgrounds, training, and experience.
• Possess a growth mindset and high emotional intelligence.

Supervision

No direct reports

Application instructions

Please be sure to indicate you saw this position on Globaljobs.org