Communications Officer

The World Bank
  • Location
    Washington, D.C.
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    Nov 22

Position description

Unit Context: The Global Themes Vice Presidency plays a critical role in the delivery of key development priorities and in supporting Global Practices in translating these into development impact in our member countries. The Global Themes Vice Presidency consists of five groups:

• Fragile, Conflict, and Violence affected Countries (FCV): The FCV Group aims to steer and drive the FCV agenda within the WBG, and to ensure consistency, complementarity, and synergies in approaches across the WBG.

• Gender: The Gender Group is a provider of tested solutions to close gender gaps, through supporting operational approaches to development challenges, improving the evidence base for results, engaging in knowledge generation, and scaling up partnerships.

• Knowledge Management: GOKMU takes the lead in ensuring operational knowledge flows across operations in support of the Bank’s development agenda.

• Infrastructure/PPP/Guarantees: The IPG Group supports Global Practices in the design and implementation of infrastructure investments and PPPs, and to put in place regulatory and institutional structures that support PPP programs.

• Climate Change: The Climate Change Group is dually mapped to the Sustainable Development VPU. It supports the implementation of the WBG’s climate change commitments and the Climate Change Action Plan, provide access to climate finance, and the mainstreaming of disaster risk management and scaling up of our work and lending on adaptation. 
World Bank Group and Women’s Entrepreneurship: Women entrepreneurs play a critical role in economic development by creating jobs and boosting growth; however, they face numerous obstacles to financing, owning and growing their businesses. Women entrepreneurs typically face barriers in access to capital, technology, network, and knowledge resources, as well as legal, regulatory and policy obstacles in many developing countries. 

To address these challenges, the Women Entrepreneurs Finance Initiative (We-Fi), underpinned by a Financial Intermediary Fund (FIF), has been established to provide a holistic public and private approach to address the constraints women entrepreneurs and women-led small and medium enterprises (SMEs) face. The objective of We-Fi is to address financial and nonfinancial constraints faced by women-owned/led small and medium enterprises (SMEs) in IDA and IBRD eligible countries and territories. We-Fi aims to achieve this by mobilizing more than $1 billion in commercial and international financial institution finance for entities that provide women entrepreneurs with access to debt, equity, venture capital, insurance products, capacity building, networks and mentors, and opportunities to link with domestic and global markets; and for governments to improve the business environment for women-owned/led SMEs.

The founding contributors to the WeFi include Australia, Canada, China, Denmark, Germany, Japan, the Netherlands, Norway, Russian Federation, Saudi Arabia, Republic of Korea, the United Arab Emirates, the United Kingdom, and the United States. A Governing Committee, comprising these 14 contributors, convened its first meeting on October 11, 2017, in Washington, D.C. and put in place the governance and operational framework that enabled the We-Fi to open for business.  
The Governance Structure for the We-Fi includes the Governing Committee, a Trustee, and a Secretariat.  The World Bank houses the Trustee and the Secretariat. The Trustee administers the FIF for purposes of receiving funds from contributors and holds those funds pursuant to the terms of contribution agreements. 

The Secretariat, which will sit within the World Bank’s Global Themes Vice-Presidency, will carry out the day-to-day operations of the We-Fi, support the work of the Governing Committee and the Trustee, and coordinate partner relationships, knowledge management, and communications, working closely with colleagues across the WBG, MDBs, and external public and private sector partners. A high-level, cross-WBG Working Group will provide oversight to the Secretariat. 

The Global Themes Vice Presidency is now seeking to hire a highly motivated and qualified individual for the position of Communications Officer. S/he will work as part of the We-Fi Secretariat and the World Bank’s communications department to communicate the vision, progress and results of the We-Fi; ensure strong communications within the partnership; and will be responsible for the implementation of the communications strategy of the We-Fi.

Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.

Duties and Accountabilities:

The Communications Officer’s responsibilities include, but are not limited to: 

• Design, implement, monitor and assess a results-oriented communications strategy for We-Fi, under the guidance of the Corporate Communications Manager, that will include effective positioning, stakeholder engagement, advocacy, creating and leveraging communications opportunities; 

• Draft, write, prepare and disseminate both routine and major communications products, including (but not limited to) briefings and speeches, web content, events and launches, news releases, stories, talking points, PowerPoint presentations, newsletters etc.

• Initiate and maintain effective professional relationships with key constituencies (e.g., donors, civil society, academia, businesses, government agencies, etc.) to identify opportunities for possible strategic partnerships and to strengthen the We-Fi’s overall effectiveness and image; organize and maintain stakeholder contact lists;

• Oversee planning, coordination, and logistics, often across multiple teams, for major We-Fi related events and seminars;

• Monitor and analyze current events and opinion in the media and with CSOs to identify and flag topics of interest or of reputational risk related to We-Fi;

• Ensure up to date content and quality assurance on the We-Fi website, including posting – or working with web staff to post – program and project updates, relevant articles on We-Fi stakeholders and partners, news features, and other materials to the program site;  

• Occasionally draft briefing material for senior management;   

• Respond to inquiries from the public received by phone and email; if needed, directing them to the appropriate staff to handle.

• Work closely within the Gender CCSA, IFC Gender Secretariat and with other World Bank Group corporate, GP, CCSA, country and regional communications staff to align, coordinate and support communications around We-Fi initiatives.



The successful candidate will have:

• A Master’s degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science or other relevant field, with a minimum of five years of relevant experience in outreach and communications work, especially with media relations; or a Bachelor’s degree with a minimum of 7 years of relevant experience. 

• Thorough knowledge of and practical experience in communications strategy, execution and measurement 

• Strong knowledge and understanding of gender, entrepreneurship and/or SME arena, including the issues, stakeholders and communications landscape  

• Excellent oral, written communication and presentation skills.  Spoken and written fluency required in English.

• Proven planning and organizational skills, strong conceptual and research/analytical skills, ability to think strategically and rapidly analyze and integrate diverse information from varied sources into conclusions and recommendations.

• Ability to work to tight deadlines, juggle multiple tasks and work effectively under pressure.

• Strong interpersonal skills and ability to work effectively with internal and external partners in a multicultural environment.

• Strong track record of developing innovative solutions and delivering results for clients.

In addition to the above, the successful candidate must demonstrate the following competencies:

• Demonstrated ability to think strategically and rapidly analyze diverse information from varied sources; 

• Solid understanding of development topics and ability to identify communications-related opportunities and risks in an international environment;

• Demonstrated ability and the necessary personal organization skills to take initiative, personal ownership, and accountability to meet deadlines, work under pressure, and achieve agreed-upon results;  

• Experience using digital and social media to stimulate conversations with stakeholders, develop strategies to position across websites, blogs and other channels;

• Demonstrated ability for teamwork in a multicultural environment;


Communication in International Development - Very good ability at communicating with internal and external partners, and can articulate their communication needs; solid understanding of relevant international development topics.

Content Development - Has experience in and or demonstrates proficiency at a level sufficient to take full responsibility for the development of communication materials or lead others in developing drafts of communication materials. 

Content and Style Editing - Has experience in and or demonstrates substantive working or functional proficiency level sufficient to rewrite or edit complex communications products for purposeful structure, clarity of ideas, and the logical, persuasive presentation.

Communication Strategy, Planning, and Execution - Has experience in and or demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategy for moderately complex project.

Relationship Management and Political Awareness - Has experience in and or demonstrates a level of working or functional proficiency sufficient to strategize, plan, and implement the development and maintenance of relationships with critical internal and or external constituencies to foster.
Client Orientation - Takes personal responsibility and accountability for timely response to client queries, requests or needs, working to remove obstacles that may impede execution or overall success.

Drive for Results - Takes personal ownership and accountability to meet deadlines and achieve agreed-upon results, and has the personal organization to do so.

Teamwork (Collaboration) and Inclusion - Collaborates with other team members and contributes productively to the team's work and output, demonstrating respect for different points of view.

Knowledge, Learning and Communication - Actively seeks knowledge needed to complete assignments and shares knowledge with others, communicating and presenting information in a clear and organized manner.

Application instructions

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