Digital Outreach Offficer

  • Location
    Brussels, Belgium
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    Sep 30

Position description

NATO's public diplomacy efforts serve a vital function within the Alliance by communicating its purpose and priorities to audiences worldwide. In fulfilling this role, the Public Diplomacy Division (PDD) actively strengthens NATO’s public image, thereby fostering awareness and understanding of NATO’s policies and activities, and ultimately enhances trust in and support for the Alliance. 

Communications Services is responsible for digital outreach, that is, the conception, acquisition, production, management, marketing and distribution of multimedia content to engage the Alliance’s audiences in NATO missions, events, operations and activities. Through existing and emerging technologies, Communications Services is empowering PDD to utilise the web, mobile, and broadcast sectors to engage relevant target audiences. The section is a two-tiered operation including: the content creation, planning and marketing expertise from Editorial Services and its team of editors, NATOChannel multimedia producers, social media operators and digital project coordinators; and the Communications Technology Centre, which manages NATO’s communication infrastructure to include NATO’s broadcast operations and the NATO website.

Under the overall direction of the Head of Digital Outreach and the day-to-day supervision of the Principal Editor, the Digital Outreach Officer implements the social media strategy as part of PDD’s multi-channel approach to engagement, a critical vector for achieving the Alliance’s communications objectives. 

Responsibilities include:

  • Working closely with social media colleagues and stakeholders around the Alliance to ensure collaboration and cohesion among owned and partner platforms and channels;      
  • In close collaboration with multimedia content creators and producers, helping to shape the production of professional quality products (e.g. voiced/edited video packages, animation, photos and photo features, microcontent) for NATO’s owned platforms and channels;
  • Commissioning and creating microcontent that is novel and engaging, and in line with the content strategy, channel strategy, NATO messaging and administrative requirements;
  • Managing the social media team;
  • Building synergies among teams responsible for creation and marketing of content (web, multimedia);
  • Generating such resources as normative guidance and practical toolkits for use Alliance-wide; 
  • Carrying out training and capacity-building activities;
  • Ensuring content is followed through the production process;
  • Producing and posting content;
  • Contributing to section and division assessment activities to feed back into strategic planning and reporting. 





The incumbent must:


·         possess a university degree in journalism, communications, international relations or related curriculum;

·         have a minimum of 5 years of experience in strategic coordination of multiple social media channels and platforms;

·         have proven ability to communicate creatively with a varied audience and to relate to and engage an audience;

·         have extensive hands-on experience with editorial production on major enterprise social platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, YouTube);

·         demonstrate keen political awareness and knowledge of current events;

·         have expertise in evolving social media platforms and a strong understanding of their respective evolving technical requirements and use;

·         have knowledge of social media monitoring tools;

·         have experience with social media management tools;

·         possess the following minimum levels of NATO’s official languages (English/French): V (“Advanced”) in one; I (“Beginner”) in the other;

·         be available to work outside normal office hours and to travel if required.



The following would be considered an advantage:


·         experience managing a small team;

·         international professional experience;

·         experience working in an agency environment;

·         an interest and/or studies in international security issues;

·         knowledge of NATO’s organisational structure and affiliated organisations;

·         experience in localization for segmented international audiences;

·         experience creating such microcontent as factographs, infographs and animated gifs.




Project Management

Deal with the production, posting and monitoring of social products on NATO’s flagship social media channels and platforms. Follow content through the production process. Provide technical expertise for partners.  Apply and support assessments to continue to improve the way the Division reaches different target audiences. 


Information Management

Coordinate the social media tools used by the team for NATO’s flagship channels and platforms and participate in social listening activities.


Stakeholder Management

Participate in a network of contacts, including internal and external information providers and key actors in the field of public diplomacy, in order to ensure the correct messaging on NATO’s flagship social media outlets. Work closely with other sections in the Public Diplomacy Division to help achieve further integration of effort with the different key leader social media platforms.  


People Management 

Manage social media staff to include planning workloads and staffing resources for the implementation of the social media strategy. Organise objectives, provide feedback and guidance to staff. Undertake annual performance review and objective setting with direct reports.


Expertise Development

Explore and research new methods and the evolution of media tools and social networks. Evaluate the use and application of these methods in the framework of PDD's strategic objectives. Inform and advise the Division’s senior management and the social media team, as well as the content team and the Public Diplomacy sections producing social media content, on the use of new methods and propose improvements to existing methods. Contribute and plan for social media activities for the enterprise platforms and channels in a coordinated way striving for further integration of the Division’s social media outputs. Contribute to novel ways of engaging users in NATO’s story through social media.


Knowledge Management

Continuously monitor, analyse and strive to improve the work methods, processes and related tools of the team, the section and the Division. Assist in the coordination efforts within the Section and across the Public Diplomacy Division and the Organization to ensure that appropriate knowledge management systems and mechanisms are in place.

Perform any other related duty as assigned.





The incumbent reports to the Principal Editor. S/He is also required to maintain close working relationships with other teams in the Public Diplomacy Division producing social media content, as well as with other internal and external content providers and the user community.


Direct reports: 2 

Indirect reports: N/a.





The incumbent must demonstrate:

·         Achievement: Works to meet standards;

·         Analytical Thinking: Sees multiple relationships;

·         Conceptual Thinking: Applies learned concepts;

·         Clarity and Accuracy: Checks own work;

·         Customer Service Orientation: Takes personal responsibility for correcting problems;

·         Empathy: Listens actively;

·         Flexibility: Acts with flexibility;

·         Impact and Influence: Takes multiple actions to persuade;

·         Initiative: Is decisive in a time-sensitive situation;

·         Teamwork: Solicits inputs and encourages others.





Contract to be offered to the successful applicant (if non-seconded): Definite duration contract of three years; possibility of renewal for up to three years.


Contract clause applicable:

It has been decided that for technical reasons, turnover is required in this post, and therefore, the maximum period of service in this post is six years. Accordingly, the successful applicant will be offered a 3-year definite duration contract, which may be renewed for a further period of up to 3 years.


If the successful applicant is seconded from the national administration of one of NATO’s member States, a 3-year definite duration contract will be offered, which may be renewed for a further period of up to 3 years subject also to the agreement of the national authority concerned.


Serving staff will be offered a contract in accordance with the NATO Civilian Personnel Régulations.





Please note that we can only accept applications from nationals of NATO member countries.

Applications must be submitted using e-recruitment system, as applicable:

  • For NATO civilian staff members only: please apply via the internal recruitment portal (for more information, please contact your local Civilian HR Manager);

  • For all other applications: 

Please note that at the time of the interviews, candidates will be asked to provide evidence of their education and professional experience as relevant for this vacancy.


Appointment will be subject to receipt of a security clearance (provided by the national Authorities of the selected candidate) and approval of the candidate’s medical file by the NATO Medical Adviser.

 More information about the recruitment process and conditions of employment, can be found at our website (

Application instructions

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