Social Media Manager

Ford Foundation
  • Location
    New York, New York
  • Sector
    Non Profit
  • Experience
    Early Career / Mid Career
  • Posted
    May 07

Position description

The Social Media Manager (SMM) leads and implements the foundation’s social media strategy—developing, executing and evaluating our social media ecosystem and audience engagement. The SMM will have a deep knowledge of the social media landscape, a network of online contacts, and an abiding curiosity about new developments and techniques. They will have sharp editorial skills, the confidence to engage fully in online conversations, and a strong grasp of the foundation’s institutional voice and programs. 


Social media is a key communications tool in expanding the foundation’s reach and engaging, in real time, with influencers and audiences who can shift the needle on social change. The manager will have proven experience leading successful social media campaigns—both the paid and free—and knowledge of winning tactics and approaches. They will also have a keen ability to identify and engage target audiences on an array of platforms and tailor content specific to each one. The manager will have a clear understanding of measurement and evaluation techniques and experience in using this information and analytics to hone successful strategies. 


The SMM plays an integral role in the OC, working closely with the media and strategic communications to ensure that social media is fully integrated into all communication and media outreach activities—amplifying efforts on mainstream and digital platforms including Twitter, Instagram, Facebook, LinkedIn, and YouTube. The manager will work closely with colleagues on the Story team to ensure that content delivered through our other channels, including on our website, live programming, eblasts, and print materials, reaches target audiences. The manager will be a creative thinker with well-tuned instincts for timely online interventions and an eye for content packaging and creation. They will develop a clear command of foundation work and goals, a sound knowledge of general communications strategy, and have the ability to communicate with ease and confidence to staff and partners at all organizational levels. 


The SMM will advise and execute for the executive leadership team and the president, in particular, helping them to maximize opportunities and use the medium in smart, effective ways. They will also offer advice to foundation staff in New York and the regional offices to help them maximize their social presence and influence. They will create clear guidelines for staff on engaging in social media that are readily available and accessible on FordNet and/or other useful platforms.

Additionally, the SMM will spend anywhere from 10 to 20 percent of their time on other digital content and outreach projects. 


The SMM has a dual reporting structure - reporting to the Chief/Head of Marketing and Audience Engagement and the Managing Editor in the Office of Communications.



Strategy development and execution 

  • Developing a robust social media strategy and priorities across all platforms

  • Maintaining all social media channels, ensuring they are content rich with consistent voice and messaging and posting on a regular basis

  • Creating/maintaining a social media calendar and identifying additional opportunities for engagement 

  • Developing and leading social media campaigns 

  • Identifying fresh approaches to audience engagement  

  • Engaging with existing audiences, as well as targeting and engaging new audiences  

  • Identifying and developing ongoing relationships with key influencers 

  • Creating/maintaining social media lists 

  • Following and assessing new developments and tactics in the social media space  

  • Developing and implementing social media education/training/guidelines to be used within the foundation  

  • Developing and overseeing programs for summer interns working on social media



  • Developing results-oriented reporting strategies for all digital efforts  

  • Collating metrics and evaluations in readily accessible forms to be shared with leadership  

  • Uploading and updating content into a content management system

  • Collaborating with colleagues and reporting to project leads as needed  


  • 3+ years experience as social media strategist and/or in digital communications

  • Experience running successful social media campaigns 

  • Strong knowledge of social justice sector a plus, including: organizing, advocacy, litigation, nonprofits

  • Excellent written and verbal communication skills 

  • Bachelor’s degree or equivalent experience

  • High level of competency using Microsoft Word, Excel, PowerPoint, Google Docs 

  • Experienced with HTML coding of content 

  • Experience managing relationships with outside vendors to develop and implement reporting strategies 

  • Experience managing consultants/interns to expand capacity where necessary (preferred)



  • This position is primarily a sedentary role. However, the person in this position may need to occasionally move about inside the office to liaise with internal staff, access files, office machinery and a copy machine/printer.


Alignment to Culture and Values

  • Commitment to the Foundation’s mission and core values of equity, openness, collaboration, trust, accountability and urgency
  • Personal qualities of humility, capacity for self-reflection, and a sense of humor
  • Discretion and ability to handle confidential issues
  • Action-orientated and entrepreneurial self-starter who can work well independently and in teams



  • Medical and dental benefits for employee and immediate family on first day of work
  • Retirement savings account with matching company contributions of up to 13%
  • Three weeks’ paid vacation in first year of work; four weeks in subsequent years 
  • Tuition Reimbursement
  • Office closed the week between Christmas and New Year’s Day
  • Professional development initiatives for growth
  • Generous parental leave (maternal and paternal) during new child’s first year (born into family or adopted)

Application instructions

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