The Social Media Manager (SMM) leads and implements the foundation’s social media strategy—developing, executing and evaluating our social media ecosystem and audience engagement. The SMM will have a deep knowledge of the social media landscape, a network of online contacts, and an abiding curiosity about new developments and techniques. They will have sharp editorial skills, the confidence to engage fully in online conversations, and a strong grasp of the foundation’s institutional voice and programs.
Social media is a key communications tool in expanding the foundation’s reach and engaging, in real time, with influencers and audiences who can shift the needle on social change. The manager will have proven experience leading successful social media campaigns—both the paid and free—and knowledge of winning tactics and approaches. They will also have a keen ability to identify and engage target audiences on an array of platforms and tailor content specific to each one. The manager will have a clear understanding of measurement and evaluation techniques and experience in using this information and analytics to hone successful strategies.
The SMM plays an integral role in the OC, working closely with the media and strategic communications to ensure that social media is fully integrated into all communication and media outreach activities—amplifying efforts on mainstream and digital platforms including Twitter, Instagram, Facebook, LinkedIn, and YouTube. The manager will work closely with colleagues on the Story team to ensure that content delivered through our other channels, including on our website, live programming, eblasts, and print materials, reaches target audiences. The manager will be a creative thinker with well-tuned instincts for timely online interventions and an eye for content packaging and creation. They will develop a clear command of foundation work and goals, a sound knowledge of general communications strategy, and have the ability to communicate with ease and confidence to staff and partners at all organizational levels.
The SMM will advise and execute for the executive leadership team and the president, in particular, helping them to maximize opportunities and use the medium in smart, effective ways. They will also offer advice to foundation staff in New York and the regional offices to help them maximize their social presence and influence. They will create clear guidelines for staff on engaging in social media that are readily available and accessible on FordNet and/or other useful platforms.
Additionally, the SMM will spend anywhere from 10 to 20 percent of their time on other digital content and outreach projects.
The SMM has a dual reporting structure - reporting to the Chief/Head of Marketing and Audience Engagement and the Managing Editor in the Office of Communications.
Strategy development and execution
Developing a robust social media strategy and priorities across all platforms
Maintaining all social media channels, ensuring they are content rich with consistent voice and messaging and posting on a regular basis
Creating/maintaining a social media calendar and identifying additional opportunities for engagement
Developing and leading social media campaigns
Identifying fresh approaches to audience engagement
Engaging with existing audiences, as well as targeting and engaging new audiences
Identifying and developing ongoing relationships with key influencers
Creating/maintaining social media lists
Following and assessing new developments and tactics in the social media space
Developing and implementing social media education/training/guidelines to be used within the foundation
Developing and overseeing programs for summer interns working on social media
Developing results-oriented reporting strategies for all digital efforts
Collating metrics and evaluations in readily accessible forms to be shared with leadership
Uploading and updating content into a content management system
Collaborating with colleagues and reporting to project leads as needed
3+ years experience as social media strategist and/or in digital communications
Experience running successful social media campaigns
Strong knowledge of social justice sector a plus, including: organizing, advocacy, litigation, nonprofits
Excellent written and verbal communication skills
Bachelor’s degree or equivalent experience
High level of competency using Microsoft Word, Excel, PowerPoint, Google Docs
Experienced with HTML coding of content
Experience managing relationships with outside vendors to develop and implement reporting strategies
Experience managing consultants/interns to expand capacity where necessary (preferred)
Alignment to Culture and Values
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