Position description
Rest of World is hiring a Chief Audience Officer to significantly expand our reach and impact as we work to make global tech journalism more accessible & actionable to decision makers. The Chief Audience officer will partner with the publisher and senior leadership team during a new phase of strategic growth to ensure Rest of World has clearly defined audience goals, actionable audience intelligence and insights, and effective strategies in place to reach and engage our target audience.
The Chief Audience Officer will be an avid student of Rest of World’s prospective and core audiences, acting as a key adviser to the editorial and product teams to ensure we are effectively meeting our audience’s news and information needs. This person will be skilled at utilizing data and strategic judgment in guiding the audience team and our nonprofit organization toward meeting audience and business goals. While the Chief Audience Officer role is primarily a management role, they should be highly experienced and comfortable in the hands-on execution of audience development, serving as an active collaborator to colleagues in testing, measuring and iterating growth & engagement strategies across products and platforms.
Responsibilities
Driving strategic growth
- Develop and oversee comprehensive audience growth and engagement strategies across digital, with a focus on newsletters and social video
- Partner with the senior leadership team to set the publication’s quarterly and annual audience goals (quantitative and qualitative)
- Define audience funnel and target segments to guide the publication’s growth, engagement and conversion strategies including the use of paid media marketing
- Provide the organization with the latest guidance on news consumption trends, relative to RoW’s target audience
- Oversee audience-first editorial strategy, including creating original content to drive reach, engagement and impact goals
- Manage relationships with key digital platforms and news aggregators such as Apple News, SmartNews, FlipBoard, LinkedIn, TikTok, X, Instagram, Facebook and WhatsApp, among others.
Building brand loyalty & engagement
- Be cognizant of and thoughtful about the Western gaze in social distribution framing; able to collaborate with the editorial team to ensure the audience engagement plan reflects Rest of World’s ethos
- Oversee Rest of World‘s voice across channels, with a focus on continuing to bolster our brand identity.
- Partner with senior leadership team to define, measure and communicate RoW’s mission-driven impact
- Partner with product team to develop user-driven features and products that drive audience and business goals
Sustaining the mission
- Lead a 3-person team, providing mentorship, guidance, prioritization and professional development opportunities
- Research, test, and adopt new platforms, channels, and strategies to ensure effective deployment of audience development resources
- Partner with product team to develop, maintain and analyze audience research, with a focus on first-party data
- Oversee measurement and reporting of progress toward annual audience goals; proactively communicate audience trends
- Create and manage analytics-driven reporting frameworks to measure, optimize and report on audience reach and engagement across channels
At Rest of World, we are building a team that values diversity and believes in telling stories from communities and countries that are often ignored around the world. Here’s what U.S.-based employees can expect when they join us:
- Competitive salary (with a raise, promotion and merit bonus framework based on performance and tenure)
- Vacation (20 days)
- Sick leave (10 days)
- Annual holidays (15 days)
- 401(k) plan (employer matching up to $12,500 per year)
- Flexible Spending Plan (for qualifying medical and dependent care expenses)
- Health, dental and vision insurance
- Long-term and short-term disability insurance (employer-paid)
- Life insurance (employer-paid)
- Supplemental benefit schemes for commute, wellness, childcare and cell phone costs
Application instructions
To apply, please send a resume and a short cover letter with “Chief Audience Officer” in the subject line by November 29, 2024.
Please note that selected finalists may be asked to take a paid test as a part of the interview process.
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