Position description
The Digital Fundraising Senior Officer (DFSO) is tasked with creating, implementing, and optimizing online fundraising strategies to maximize revenue from various digital channels. They will utilize a range of digital marketing tools, platforms, and techniques to engage donors and supporters in line with The White Helmets' mission and values.
TERMS OF REFERENCE
- Duty station: Canada, Quebec, Montreal/The Netherlands, The Hague.
- Line manager: Fundraising & Philanthropy Manager
- Line management Responsibility: N/A
- Full-time/Part-time: Full-time
Tasks and activities:
In consultation and under direct supervision of the WH Fundraising & Philanthropy Manager (F&PM), the Digital Fundraising Senior Officer (DFSO) will perform the following duties:
- Digital Campaign Management:
- Design, develop, and execute digital fundraising campaigns across various platforms such as official website, social media, email marketing, and crowdfunding.
- Monitor and analyze the performance of digital campaigns, optimizing for improved engagement rates.
2. Platform Management:
- Oversee The White Helmets' presence on digital fundraising platforms, ensuring that profiles are updated, engaging, and effectively convey the mission and impact of the organization.
- Explore and recommend new digital platforms that offer fundraising potential.
3. Online Donor Engagement:
- Lead a fundraising email program including developing a regular email calendar in collaboration with the F&PM, drafting regular email updates and ensuring they’re sent in multiple languages, analyzing email sector trends, and optimizing communications based on data to keep supporters engaged.
- Segment donor lists for targeted communications, optimizing for retention and increased giving.
- Ensure prompt acknowledgment of donations and timely response to donor inquiries.
- Develop strategies to convert one-time donors into recurring contributors through digital channels.
4. Website Fundraising Optimization:
- Manage and optimize the fundraising tools and products on The White Helmets website, ensuring seamless donor experiences and maximized revenue potential.
- Collaborate with the website development team to introduce new features or improvements based on fundraising needs.
5. Charitable Merchandise Fundraising Management:
- Spearhead the design, production, and promotion of White Helmets branded merchandise.
- Oversee the online merchandise storefront, ensuring optimal user experience, inventory management, and prompt shipping.
- Partner with vendors and fulfilment services to guarantee quality production and efficient global distribution.
- Analyze sales metrics to refine marketing strategies and boost revenue.
- Uphold brand consistency and quality across all merchandise items and associated promotional materials.
6. Content Creation:
- Create high-quality digital content in collaboration with the Communications and Media to engage donors through compelling storytelling, multimedia content, and direct calls to action.
- Adapt and tailor content based on platform requirements and audience preferences.
7. Data Management & Reporting:
- Maintain a robust database of online donors, ensuring data privacy and compliance with relevant regulations.
- Maintain and grow the email list while adhering to best practices for email deliverability.
- Utilize analytics tools to track campaign performance, donor behaviour, and conversion rates.
- Provide regular reports on digital fundraising performance to the Fundraising & Philanthropy Manager, offering insights, trends, and recommendations for improvement.
8. Continuous Improvement:
- Stay updated on the latest digital fundraising trends, tools, and best practices.
- Regularly participate in webinars, workshops, and courses to enhance digital fundraising skills and knowledge.
Applications are invited from persons who are available and prepared to work at one of the White Helmets offices in Canada or The Netherlands.
Qualifications
Education: Bachelor’s degree in marketing, Communications, Digital Media, or a related field. Relevant certifications in digital marketing or fundraising would be beneficial.
Experience**:**
- Minimum of 4 years of experience in digital fundraising, online marketing, or a closely related domain, preferably within a humanitarian or non-profit setting.
- Proven track record of managing successful online fundraising campaigns.
Technical Proficiency:
- Deep understanding of digital marketing tools and platforms, including email marketing tools, CRM systems especially ActionKit, analytics tools, SEO, social media platforms, crowdfunding platforms, and paid advertising.
- Proficiency in Google Analytics, Google Ads, and Meta Ads Manager.
- Strong analytical acumen with the ability to interpret digital performance metrics and translate insights into actionable strategies.
- Excellent verbal and written communications skills in English, with focus on crafting compelling, donor-centric messages. Arabic is strongly desirable.
- Knowledge of the Syrian socio-political and humanitarian context. Understanding of the White Helmets’ work and positioning is a plus.
- Team-oriented, with the capacity to work collaboratively in a multicultural, remote setting.
- A genuine commitment to the mission and values of The White Helmets.
Application instructions
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