Social Media Manager

Position description

Eurogroup for Animals is the pan-European animal protection organisation which unites the voices of leading national and international organisations. We work to improve the welfare of as many animals as possible by leading and delivering coordinated advocacy and campaigns at European level. Eurogroup for Animals uses its knowledge and expertise to challenge EU decision makers and bring about positive change. By uniting our members and working together we magnify national activities to get our message across at European level. Eurogroup for Animals is a founding member of the World Federation for Animals (WFA), our global sister organisation.

The values that we at Eurogroup for Animals adhere to are:

• Collaboration;
• Entrepreneurship;
• Impact;
• A focus on member organisations.

Purpose of the role

We are seeking the help of a highly motivated and skilled colleague to cover the maternity leave of our Social Media Manager and join the Eurogroup for Animals’ Communications Team. The main focus of this position then is to oversee Eurogroup for Animals interactions with its different audiences by implementing social media channel content and strategies, and to draft and execute social media strategies for community growth and engagement.

Primary responsibilities

• Lead on community management and run high profile social media campaigns, including reactive and proactive communications;
• Work with the Communication Team and collaborate with Eurogroup for Animals’ members to create innovative content across Eurogroup for Animals’ social media channels;
• Use social media management and analytics tools to measure and track performance, develop insights and recommendations for optimisation, and provide reporting and analysis;
• Draft and execute social media strategies for community growth and engagement;
• Write compelling copy, design visuals and edit videos for social media channels;
• Identify and engage with content creators;
• Advise Eurogroup for Animals’ Communications Team on social media tactics and best practices;
• Explore emerging digital trends and tools;
• Work closely with the other Teams to translate sometimes technical insights into accessible language for our key audiences;
• Liaise with external suppliers (creative agencies, graphic designers, etc.);
• Contribute to the content pipeline and optimise communication impact towards our key audiences by strategically managing content dispatching across our respective communication channels and products;
• Streamline communication outputs so as to comply with one consistent quality approach;
• Strategise with relevant communications and policy colleagues on how to most efficiently reach our target audiences;
• Coordinate and facilitate digital cooperation with Eurogroup for Animals ’member organisations;
• Develop a “community” of animal advocacy communication professionals among our member organisations to foster exchange, knowledge and expertise and maximise our collective communications impact;
• Occasionally develop digital training and skillshares.

Essential skills and qualifications

• 3 to 5 years experience in communications (consultancy, NGO or industry);
• Fluency in English (spoken and written);
• Demonstrable experience in managing social media accounts (Instagram, Facebook, Twitter, LinkedIn, TikTok, Blue Sky);
• Demonstrable experience creating written and visual content including videos, for different channels;
• Demonstrable experience of growing and maintaining a digital audience;
• Highly creative with experience in identifying target audiences and opportunities for engagement;
• Ability to tell a story with data, translating data into meaningful insights and actionable recommendations;
• Up-to-date with the latest trends and best practices in social media;
• Demonstrated understanding of META marketing;
• Strong writing skills;
• Proven ability to produce results within tight deadlines and under pressure;
• Ability to multitask;
• Ability to use project management tools;
• Excellent project management skills and attention to detail;
• Excellent computer proficiency (Google Workspace, Google Analytics);
• Outstanding proven time management and organisational skills;
• Entrepreneurial and creative;
• Proactive and solutions-oriented;
• Good ability of working as a team member and independently.

Desirable skills and qualifications

• Knowledge of the animal welfare sector and affinity with animal advocacy;
• Understanding of the Brussels environment and its media landscape;
• Knowledge of at least one other European language;
• Proficient with Adobe suite or similar (Canva);
• Knowledge of Salesforce, Pardot, Drupal, and Meltwater.

Consultant contract

Position preferably based in Brussels but remote setting could be considered.

Consultant contract, number of hours to be agreed.

Replacement of maternity leave from 15 September 2025 to 27 February 2026 (specifics might slightly vary).

How to apply

Application instructions

To apply for the post, please send the following to Aurélie Cassart at [email protected]:

• A letter of application stating the skills and approach that you would bring to this post and include your salary expectations;
• Your CV in English (Pdf format);
• Your social media portfolio including two case studies.

The deadline for applications is 30 June 2025. Please note that only shortlisted candidates will be contacted.

 

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