Communications Officer

The World Bank Group
  • Location
    Washington, D.C.
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    Oct 02

Position description

Established in 1944, the World Bank Group (WBG) is one of the world's largest sources of funding and knowledge for development solutions. It is governed by 189 member countries and delivers services out of 120 offices with nearly 15,000 staff located globally. The WBG consists of five specialized institutions: The International Bank for Reconstruction and Development (IBRD), the International Development Association (IDA), the International Finance Corporation (IFC), the Multilateral Investment Guarantee Agency (MIGA), and the International Centre for the Settlement of Investment Disputes (ICSID).


The vision of the World Bank Group, the largest provider of developing financing is to end extreme poverty by 2030, and promote shared prosperity by fostering the income growth of the bottom 40 percent in every country, in a sustainable manner. To achieve this vision, the WBG will focus its operations in three broad areas, adjusted to individual country context – ensuring inclusive and sustainable growth; investing in human capital, and supporting resilient development. The shareholders have also endorsed a strategy for the WBG to support the 2030 Development Agenda, the Forward Look, providing long term guidance on how to best position the organization meet its goals and deliver on its priority areas. This includes four blocks of actions:  working with all client segments and helping create markets for private sector; leading on global agenda; focusing on mobilization of financing for development from private, public, partner, and domestic sources; and improving the organizational business model and effectiveness.

The organization's strategy and its priorities need to constantly respond to evolving needs of all of its members and the overall development landscape. This takes into account the changing global economic outlook as well as global agreements such as on Sustainable Development that inject enormous momentum into the work of the global development community, including the World Bank Group.


Under the World Bank Group Staff Rule 3.0 adopted in 2009, the Ethics and Business Conduct Vice Presidency (EBC) promotes the development and application of the highest ethical standards by staff members in the performance of their duties. EBC is committed to integrity, impartiality and independence in its work. 

To foster an ethical and value-based culture and achieve the ethical impact of WBG strategies and policies, EBC focuses on four key areas:
Standard setting through the design and stewardship of ethical policy, practices, decisions, and behavior, including administering Declarations of Interest Programs to ensure public confidence. 
Outreach and training to strengthen our WBG values, foster a culture of respect and integrity, and build bridges between scientific research and practice in ethical development. 
Advice to staff and clients by sharing ethics expertise and spotting trends—providing counsel on conflicts of interest and compliance-related issues as needed. 
Addressing misconduct by reviewing concerns, recommending actions, and facilitating resolutions. 

EBC is headed by a Vice-President. It is composed of three units: one is providing outreach and training and managing, in cooperation with HR, the “refreshing our values” project (Outreach, Training and Values- OTV); one is providing advice to staff on ethical issues and in particular on conflicts of interest, and administer the financial disclosure / declaration of interest program (Ethics Advisory Services – EAS) and one is addressing allegations of misconducts (Business Integrity Reviews – BIR). The Communication Officer will report directly to the Vice-President and is expected to work closely with all EBC staff, while maintaining and developing collaboration with other WBG communication professionals and ensuring that EBC’s communication is consistent with both internal and external communication of the WBG.

The World Bank Group is committed to achieving diversity in terms of gender, nationality, culture and educational background.  Individuals with disabilities are equally encouraged to apply.  All applications will be treated in the strictest confidence.

Note: This job posting is being reopened as we were unable to hire the right candidate. Candidates who already applied need not reapply. For those who did not and have the right profile are encouraged to apply.

Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 3 year term appointment.

Duties and Accountabilities:

• Draft the communication and branding strategy of EBC and be responsible for its implementation to promote effective communications with external and internal audiences (e.g., on projects/programs, products, and issues campaigns). 
• Conceptualize and determine the types of information and communications interventions that are best suited to addressing issues or problems.
• Maintain the content of EBC’s websites (intranet and internet) and suggests redesign when relevant
• Implement the full range of communicating activities related to launches of reports and other activities requires internal and/or external outreach. 
• Write and edit a range of routine and complex outreach products for internal stakeholders, including newsletters, fact sheets, presentations, brochures, talking points, blogs, briefing notes, etc.
• Help organize any event which EBC may organize, by providing logistical support, drafting communications pieces, including reports, agendas, minutes, etc.
• Monitor and analyze current events and public and press opinion with a view to risk management.
• Advise EBC management and other relevant Bank Group stakeholders on noteworthy trends, news developments, or changing/unexpected circumstances that may impact the communications agenda within EBC.  Help to determine appropriate strategic responses
• Participate in relevant Corporate Communications meetings and other VPU meetings as required so as to keep abreast of corporate priorities – find synergies between Bank-wide campaigns and EBC content.


• Master’s degree (Communications, International Relations/Public Affairs, Journalism, or other related field) and 5 years of proven and relevant experience;
• Solid knowledge of communications approaches, tools, and methodologies for planning, executing and monitoring communications strategies;
• Excellent communication skills and writing capabilities, with proven ability to take complex ideas and messages and communicate them effectively and creatively to a variety of stakeholders and audiences; 
• Strong client focus: sound judgment and ability to evaluate client needs, suggest innovative approaches and follow up to implement; 
• Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines; 
• Ability to think strategically and rapidly analyze and integrate diverse and often complex information from varied sources into accessible key messages tailored to target audiences; 
• Solid understanding of World Bank Group organizational structure, key stakeholders, the organizations’ strategic direction and HR’s contribution therein;
• Some understanding of the role of ethics in an organization;
• Good understanding of the role of EBC and how it contributes to the WBG mission;
• A strong collaborator, able to work with minimal supervision;
• Excellent interpersonal skills are a pre-requisite. Proven successful experience working as a member of a team is required;
• Personal integrity and commitment to ethical and respectful behaviors and to the values of the WBG are essential.


Deliver Results for Clients: 
• Proactively addresses clients’ stated and unstated needs. 
• Adds value by constantly looking for a better way to get more impactful results; sets challenging stretch goals for oneself.
• Identifies and proposes solutions to mitigate and manage risks.
Collaborate Within Teams and Across Boundaries: 
• Collaborates across boundaries, gives own perspective and willingly receives diverse perspectives.
• Appropriately involves others in decision making and communicates with key stakeholders.
• Approaches conflicts as common problems to be solved. Actively seeks and considers diverse ideas and approaches displaying a sense of mutuality and respect.
• Integrates WBG perspective into work.

Lead and Innovate: 
• Develops innovative solutions to communications challenges.
• Contributes new insights to understand situations and develops solutions to resolve complex problems.
• Adapts as circumstances require and manages impact of own behavior on others in context of WBG’s values and mission.
• Identifies and pursues innovative approaches to resolve issues.
Create, Apply and Share Knowledge
• Applies knowledge across WBG to strengthen solutions for internal and/or external clients.
• Leverages department’s expertise and body of knowledge across WBG to strengthen internal and/or external client solutions.
• Seeks to learn from more experienced staff to deepen or strengthen their professional knowledge and helps others to learn.
• Builds personal and professional networks inside and outside the department unit.

Make Smart Decisions: 
• Interprets a wide range of information and pushes to move forward.
• Seeks diversity of information and inputs, researches possible solutions, and generates recommended options.
• Identifies and understands risks and proposes recommendations.
• Based on risk analysis makes decisions in a timely manner within own area of responsibility, considering the interests and concerns of stakeholders.

In addition, the following communications-specific competencies apply:

Communication Strategy
• Demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategy for moderately complex projects.  
• Leads research efforts to identify and map project stakeholders or intended audiences; leads media and audience outreach to identify and analyze audience needs. 
• Independently develops and implements communication plans and strategies for moderately complex projects and can utilize feedback from monitoring and evaluation tools to improve work in communications and operations. 
• Contributes to the development of expertise in this competency in others. 

Content development and editing
• Takes full responsibility for the development of content for communication and/or knowledge products or leads others who contribute to developing content. 
• Can be relied on to ensure the development of communications products to the WBG standard, including purposeful structure, clarity of ideas, and the logical, persuasive presentation of content. 
• Contributes to the development of expertise in this competency in others. 

Client Understanding and Advising
• Looks at issues from the client’s perspective and advocates for clients within own area as well as urges others to focus on meeting client needs.
• Works with others across the VPU to define client needs and develop the best approach to meet those needs (e.g., finds appropriate solutions and negotiates internally for needed resources and support).

Application instructions

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