Church World Service is a faith-based organization transforming communities around the globe through just and sustainable responses to hunger, poverty, displacement and disaster. CWS does not discriminate on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability or veteran status in employment or in the provision of services.
As the Social Media and Video Production Specialist within Church World Service’s CROP team, you will tell the story of our global development and humanitarian response work to external audiences. Working closely with and reporting to the Associate Director of Communications, you will use your creativity and experience with both social media strategy and video production to package content in a compelling and precise way across multiple channels. You will have opportunities to refine and use your skills in writing, design and video production as you implement campaigns across Facebook and Instagram (primarily) and Twitter and Snapchat (secondarily).
The person in this role will be the primary manager of the content that showcases CWS’s global development and humanitarian relief work on social media. That includes:
- Preparing and posting content regularly for the CWS Facebook page and Instagram account. This includes designing infographics and other images as well as producing videos that are optimized for use on social media.
- Managing the CROP Hunger Walk national Facebook page, including preparing and posting content regularly. Working with the CWS Funds Development and Marketing teams, plan and implement specific engagement campaigns.
- Occasional engagement with the CWS Twitter account and Snapchat filters.
- Managing Facebook advertising and boosted posts, including working with the Associate Director of Communications to develop campaign strategies. Design content that is optimized for Facebook advertising.
- Use social media performance data to set future strategies and implementation goals. Compile regular reports on top performing content, and recommend strategy updates based on performance data.
- Explore new engagement campaigns and types of content on social media. Adapt as needed to changes in styles and types of content that achieve peak performance.
The person in this role will also carry a heavy portfolio of video production expectations. This includes:
- Producing videos from the storyboarding stages through the final product.
- Creating videos optimized for social media in terms of length, style and dimensions. Set the strategy for when and how to create and utilize these videos based on larger social media strategy determinations.
- Creating short (3-6 minute) videos that showcase CWS programs and stories. These will largely be created using footage obtained by CWS program staff through GoPro cameras.
- Creating videos for fundraising purposes, including but not limited to CROP Hunger Walk-specific versions of program videos and videos that are optimized to engage a congregational audience (based on congregational campaign needs).
- Occasionally filming events in the United States. However, most footage will be generated by other staff.
- Curating a central repository of both raw video footage and completed videos, accessible to other staff as needed.
While the dual roles of social media management and video production will be the main focus of this position, other expectations include:
- Joining strategy conversations relating to wider campaigns, especially in regards to social media implementation and video needs.
- Curating the central CWS repository for photos, including uploading photos and ensuring that accurate captions and credits are included.
- Occasionally assisting volunteers by phone and email, particularly in regards to social media.
- Proactively working with staff from our marketing, fundraising and management teams to ensure that their priorities and perspectives are clearly understood.
- Other duties as assigned by the Associate Director of Communications.
This position may be a good fit for you if:
- You have a passion for global humanitarian work, including supporting communities around the world as they improve their food security, access clean water, prepare for and respond to emergencies and build a better world for their children.
- You can manage your time well. It will be important to balance the daily demands of social media and frequent strategy sessions with blocks of time for more in-depth creative work. You will need to plan social media while also adapting to sudden shifts such as after a disaster.
- You are comfortable working remotely. You will likely work from a home office with a remote supervisor.
- You are able to spend a few minutes in the evening and on weekends monitoring social media channels and responding to comments and inquiries. Very occasionally, you may need to join early or late calls – after all, you’ll be part of a team that has staff in time zones around the world. Additional evening or weekend work may be needed following a disaster, and you’ll work with the Associate Director of Communications to adjust your schedule accordingly.
- 2-4 years of related experience.
- A portfolio of social media, design and/or video production work to share.
- Extensive experience in managing social media accounts, especially Facebook and Instagram.
- Experience in video production. Experience creating videos for a nonprofit or optimized for social media preferred.
- Experience managing Facebook advertising campaigns preferred.
- Knowledge of the Adobe Creative Suite, specifically Premiere Pro, Photoshop and Illustrator.
- Demonstrated ability to manage multiple projects and meet deadlines while maintaining time for deeper, creative work.
- Minimum of B.A./B.S., ideally with a focus on international relations, communications, design or a related field.
- Experience with nonprofit marketing and fundraising is beneficial.
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