The Communication Officer will report to the SSATP Program Manager and will be part of the GTD communications team. S/he will closely coordinate with the Communications Lead, Transport & Digital Development and the Manager, AFREC, World Bank. The major objective of the assignment is to develop and implement a Communication and Advocacy Strategy and Action Plan to support the SSATP Program, under the lenses of countries and partner’s ownership and through a results oriented approach.
The Communication Officer (CO) is expected to execute all major components of the Communication Strategy, including coordination of the SSATP publications program and SSATP website, and ensure that communications efforts are aligned with the scope and framework of the Program. Key objectives to be pursued by the CO include:
(i) Build understanding and support for the program and its aims among the key internal and external stakeholders;
(ii) support the Program Manager and the Pillar Leaders in building ownership of key stakeholders at the national, regional and international level by promoting an effective communication platform for dialogue and discussions;
(iii) support effective engagement of stakeholders through consultation, information sharing, and other means of communication;
(iv) support the Program management team to develop means to effectively share knowledge with internal and external stakeholders;
(v) contribute to strengthen the relationship with key continental and regional institutions, for effective coordination and cooperation in regional activities; and
(vi) Ensure proper coordination with all relevant WBG communication teams and alignment of the activities with the Transport and ICT Global Practice communication strategy.
C. DUTIES AND ACCOUNTABILITIES
The CO is expected, but not limited to, carry out the following activities:
Design, implement, monitor and assess a results-oriented communication strategy and action plan for the SSATP Program that will include effective positioning, stakeholder engagement and advocacy, creating and leveraging communications opportunities to raise the Program’s profile and visibility among internal and external partners;
Draft, write, prepare and disseminate both routine and major communications products, including (but not limited to) briefings and speeches, web content, events and launches, news releases, stories, talking points, PowerPoint presentations and newsletters;
Lead on the design and development of the externally-oriented progress and annual reports, based on inputs and background materials/information from the Program and pillar activities;
Initiate and maintain effective professional relationships with key internal and external constituencies (e.g., donors, civil society, academia, businesses, government agencies, etc.) to identify opportunities for possible strategic partnerships and to strengthen the Program’s overall effectiveness and image; organize and maintain stakeholder contact lists;
Oversee planning, coordination, and logistics, often across multiple teams, for major SSATP related events, including the Program’s Annual Meetings and Board Meetings;
Develop an annual communications plan with clear objectives and targets,
including budget allocations;
Manage the Program’s digital outreach, including the SSATP websiteand ensure up to date content and quality assurance, including posting program and project updates, relevant articles on SSATP stakeholders and partners, news features, and other materials to the program site. Provide quarterly results reports on web metrics to Program manager;
Respond to external inquiries/requests from the public, partners and clients, and address issues related to communication promptly;
Supervise the production of all SSATP publications and official reports from creation to delivery, including liaise with authors and editors to ensure the publications are delivered in a timely manner with appropriate substance and high quality.
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