Are you a talented communicator wanting to apply your skills to one of Europe’s most urgent human rights issues? Can you think analytically, write articulately and act strategically? Could you engage organisations in the field to identify stories and media opportunities, and secure high-value coverage on the realities of undocumented men, women, and children? Could you develop convincing messages to target key audiences and convince decision makers? Then we'd like to speak to you.
With the debate on migration shaped by fake news and toxic rhetoric, PICUM has a vital role to play in bringing about positive change. PICUM exists because all human beings should be treated equally and with dignity. We work to ensure that nobody should be exposed to exploitation, abuse, discrimination because of their immigration status. PICUM makes change happen by increasing awareness about the realities facing undocumented migrants’ and ensuring accountability for their rights. Founded in 2001 as an initiative of frontline organisations to mobilise support for undocumented migrants, today PICUM leads a network of over 160 civil society organisations in more than 30 countries.
PICUM is looking for an outstanding Communications Officer to develop and lead a communications strategy that humanises people, mobilises supporters, and builds a more informed narrative on the realities of undocumented migrants. PICUM is at the heart of the movement for a new approach to migration. You will provide vital communications support and guidance to frontline and community organisations, and have the opportunity to work with communicators from leading migrants’ rights organisations at national, European as well as global level.
This role provides ample opportunity for a creative and innovative communicator to promote the voices of undocumented migrants and the experiences of advocates in the field, and to engage and influence the media, policy makers, social movements, funders, and the general public on one of the key human rights issues of our time.
The Communications Officer understands the role of brand communications, how to tell stories and ensure that all PICUM’s communications are on-message. Leading PICUM’s engagement with journalists, pitching stories, organising launches and media events, the Communications Officer ensures effective distribution and monitoring of our reports, analysis and activities. Working with communicators from leading migrant rights NGOs across Europe and beyond, they will unite PICUM’s growing network of members, partners and supporters through strategic communications strategies and media opportunities.
Working alongside the Multimedia Officer, who is responsible for PICUM’s digital and social media strategy and oversees the production and design of publications and other materials, the Communications Officer also works closely with PICUM’s advocacy team, and jointly supervises the Communications Trainee.
- Develop and implement a communications strategy that engages and influences all relevant target audiences;
- Transform PICUM’s key themes and activities into concrete communications messages to influence and enlist the support of intergovernmental institutions, national policy makers, the media, social movements, funders, and the general public;
- Work collaboratively with the Multimedia Officer to co-ordinate and generate actions and coverage to maximise PICUM’s communications impact across traditional and social media platforms;
- Develop a strong organisational voice and position PICUM as the expert on undocumented migrants’ human rights at European level;
- Produce and help other staff and partners to draft written material to successfully target external audiences through mainstream media (press statements, op-eds, articles, background briefings for interviews);
- Lead the compilation of PICUM’s newsletter.
- Liaise with Brussels-based correspondents, as well as national and international media through proactive outreach, pitching relevant media stories, arranging press briefings and coordinate media relations during events;
- Work with the Advocacy Team to identify narratives, coordinate long-lead media opportunities and secure high-value coverage to promote PICUM and its work to target audiences; proactively identify opportunities to pitch stories and PICUM spokespeople to media to seed our narratives in the public debate;
- Identify, develop and capture content and stories from the broader PICUM membership which have strong media potential, at EU or national level;
- Respond to queries from national, European and international press, and coordinate media requests both within the team and broader network;
- Maintain PICUM’s media list, monitor media coverage on PICUM and the issue of irregular migration more broadly.
Members and Network
- Liaise with communications officers in the wider PICUM membership network, and coordinate joint actions where possible, including through PICUM’s member communications group;
- Support PICUM member organisations to respond to emerging issues and opportunities, with effective communications strategies that engage key actors;
- Liaise with other key partners and communications experts to promote PICUM’s objectives among target audiences, and support the expansion of PICUM’s membership;
- Respond to related speaking requests, information inquiries and other external correspondence with PICUM members, network and general public;
- Provide regular opportunities for training, exchange and capacity building on strategic communications and media relations for the PICUM membership, including at the annual general assembly.
- Joint recruitment, supervision and evaluation of the Communication Trainee together with the Multimedia Officer;
- Contribute to meeting PICUM’s commitments to current funders, by monitoring and reporting on PICUM’s activities and achievements;
- Strategise with PICUM staff, Board and members, as appropriate, to develop PICUM’s strategic and work planning, including short, medium and long-term objectives, and development of funding proposals related to communications;
- Work flexibly alongside other members of the PICUM team to take on reasonable tasks as appropriate over and above those set above;
- Ability to undertake occasional travel and out-of-hours work.
- Fluency in English, including exceptional English writing skills with the ability to write for a variety of different platforms and audiences;
- At least five years of experience working in strategic communications, including proven success in identifying and engaging key audiences in conversations around migration, social justice, and human rights;
- Skills and experience of organising press interviews and press briefings and cultivating relationships with journalists;
- Clear understanding of the situation facing undocumented migrants in the EU, and the European policy making processes;
- Excellent interpersonal skills including networking, public speaking and experience communicating with multiple stakeholder groups (including media, policy makers, voluntary organisations, etc.);
- High degree of attention to detail and commitment to quality;
- Strong organisational skills, initiative and follow-through, ability to work quickly, accurately and juggle multiple tasks.
- Fluency and strong writing skills in other languages an asset (in particular, PICUM’s working languages, French and/or Spanish);
- Proven success in developing and leading behaviour change and/or communication campaigns;
- Established media network of Brussels correspondents, leading national and International journalists;
- Experience in working in a transnational civil society network at European or global level;
- Knowledge of the EU’s institutional structures and procedures;
- Familiarity with Content Management Systems (CMS) and Wordpress.
What PICUM can offer
- Full time position (37.5 hours/week) with an unlimited term contract;
- Salary according to the wage scales of the Flemish non-profit sector (PC 329 barema L1), approximately €3,435 gross per month (based on five-years’ experience);
- Meal vouchers, hospitalisation insurance, and thirteenth month also provided;
- Conditions are according to Belgian legislation including the legal ability to live and work in Belgium;
- Weekly fresh bio fruit basket for the whole team.
Please send an application form (download from HERE) in English by Monday 19th November 2018 11:00 a.m. CET (Central European Time), addressed to Ms. Michele LeVoy, Director, to the email address: [email protected];
Please note that only completed application forms will be accepted (not CVs or cover letters), and only by email. We urge all candidates to please read the person specification carefully and ensure they meet the essential criteria before applying. Due to large numbers of applications and our limited capacity, we regret that only shortlisted candidates will be contacted;
Interviews will take place at the PICUM Secretariat during 10-20 December 2018.
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