Market Development Associate

Fenix International - Fumba
  • Location
    Kampala, Uganda
  • Sector
  • Experience
    Early Career / Mid Career
  • Posted
    Dec 24

Position description

We are building a diverse and inclusive team and this opportunity is open to any qualified internal and external applicants. Women, as well as candidates from Africa and those with experience working on the continent, are particularly encouraged to apply for this role. 


About Fenix

Fenix International is a next-generation energy and technology company. Our mission is to improve the quality of life of our customers through inclusive energy and financial services. Our flagship product, Fenix Power, is a modular, lease-to-own solar home system financed through affordable instalments from just $0.11 per day. We use real-time transaction data to create a next-generation credit score to finance power upgrades and other life-changing loans, unlocking modern financial services for our customers. To date, Fenix has sold over 500,000 Solar Home Systems in Uganda, Zambia, Côte d'Ivoire, Benin, Nigeria and Mozambique, bringing clean, reliable power for lights, phones, radios, TV and much more to over 2,500,000 people.

In early 2018, Fenix joined forces with ENGIE, one of the world's largest energy companies and a leader in the move to renewable, decentralised and digital energy. This has allowed Fenix to make significant commercial investments to accelerate the path to our mission, via new markets and innovative products. Together, Fenix and ENGIE are making universal access to modern energy a reality.


Job Overview

As part of Fenix’s engagement to bring life-changing products to its customers, Fenix is expanding its product base to include a new range of clean-cooking products and services. To do so efficiently, Fenix has created an independent and entrepreneurial team (Fumba team). The Fumba team is looking for a highly motivated, innovative and well organised Market Development Associate to join its Business Development and Strategy team. The Market Development Associate is the spearhead of Fumba market expansion efforts and will be responsible for 1) building and maintaining the quality of the market expansion pipeline and the countries analysis dashboards, 2) owning the remote country due diligence steps of the market expansion process, 3) building strong country leaderships to support market expansion in situ. In essence, the Market Development Associate will act as the internal champion for the markets and their leadership. This is an exciting role which requires strategic visioning as well as operational execution. As Market Development Associate you will fully embody Fenix’s core values “Think Big” and “Make It Happen”. You will work cross-functionally with our business development and strategy, operations, financial and commercial teams and will report directly to the head of the business development and strategy department.

Candidates should expect a fast-paced startup culture. They will be expected to come up with innovative and daring solutions to new problems and to take ownership over a wide range of responsibilities. This position offers an incredible opportunity to work with a dynamic team of business development professionals and to directly contribute to the success of the Fumba Team startup. Candidates must have a passion for entrepreneurship, renewable energy and sustainable development in Frontier Markets.


Key Responsibilities

Country expansion pipeline

  • Own the country expansion pipeline by building and maintaining country analysis dashboards and other business expansion follow-up tools;
  • Conduct in depth multidimensional new markets desk research to inform sector strategies, market entry, and sales activities, to inform Fenix country expansion roadmap, and produce country profile briefs;
  • Maintain business intelligence and market insights with respect to competition and services for countries in pipelines;
  • Lead the countries’ policies and regulations analysis with regard to key business components;
  • Implement countries’ due diligence, including drilling down on the opportunities and risks factors, identifying main hypotheses that need to be validated for new market business success and developing preliminary on-the-ground research work plan for further business validation and risk mitigation;
  • Develop and update regular reports to keep management informed on market findings, launch progress, pipeline overview, KPI progress, and budget-to-actual;
  • Support the development of processes within the market development function.

Strategic Support to Market Launch

  • Help identify countries critical partnerships and stakeholders and propose engagement strategy;
  • Help organize the agenda of field exploratory missions led by business development and strategy manager;
  • Assist in profiling and recruiting Country expansion leads and core country teams;
  • Coordinate, including pilot logistics, with Country expansion Leads and global fumba teams to ensure team alignment on entry strategy and launch milestones.

Knowledge Management 

  • Ensure policies, procedures, and key documents remain updated for the country and uploaded into Fenix’s central information sharing database;
  • Collaborate with other Market Development Managers to share and document best practices on a regular basis;
  • Update Country toolkits/templates, and manage internal database of country-specific documents/tools.

Required Skills & Experience

  • Outstanding bi-lingual English and French written, verbal, and interpersonal communication skills;
  • Master degree in Business Administration, International Relations, Economics or other relevant field, 
  • Leadership & project management experience: we are looking for entrepreneurial candidates who have contributed significantly to launch new markets or scale commercial projects;
  • Two years’ minimum work experience in a relevant role, particularly B2C;
  • Demonstrated experience with macro-socio-economic indicators, competition, and policy and regulation mining and analysis
  • Exceptional analytical skills and ability to synthesize analysis into practical  action plans and recommendations;
  • Comfort and experience with cultivating strong relationships with external stakeholders;
  • Excellent judgement and ability to work independently with little supervision;
  • Mastery of Excel, PPT and ability to make compelling business presentations;
  • Highly motivated by customer happiness and great team culture;
  • Committed to work for at least 2 years based in Kampala, Uganda

Highly Desired Skills & Experience

  • At least 1 year experience living or working in developing countries;
  • Experience defining actionable key metrics and developing complex scoring dashboards; 
  • Experience utilizing analytical techniques to drive data driven decisions;
  • Ability to read, interpret and take relevant and nimble action on a P&L and financial statements;
  • Understanding of rural BOP markets,  and/or renewable energy industries in Africa,.

Application instructions

Please be sure to indicate that you saw this position on

follow us on Twitter