#breakfreefromplastic is a global movement envisioning a future free from plastic pollution. This role provides US-focused communications campaigns - with an emphasis on membership engagement and facilitating the communications expertise within movement membership. May require specialized support for corporate campaigning communications.
The Break Free From Plastic (BFFP) US Communications Officer develops and implements integrated communications strategies for the United States to achieve BFFP’s objectives in the country. The role provides comprehensive communications support - from media work to content creation to capacity building. The role also supports the development of strong collaboration for communications efforts in the US and provides coordination of relevant communications output to target audiences within the region. The role works closely with the BFFP US Coordination Team and the Global Communications Hub (Comms Hub).
The BFFP movement has over 1,800 members worldwide, including 90 core members working throughout the United States and a few members working in Canada.
What success looks like
- Winning key communications objectives that progress a narrative that a future free from plastic is possible.
- Mobilizing a strong community of communications professionals from our US membership who ensure that key campaigns reach the target audiences
- Collaborating And co-creating with the Comms Hub, US Coordination team and other colleagues within BFFP, for the achievement of our global strategy in accordance with regional and global priorities.
Key Responsibilities and Duties
- Design communications strategies, campaigns, and tools
- Develop communications strategies, plans, and programs on plastics pollution and ensure their successful implementation in coordination with key stakeholders;
- Conceptualize, write, edit, produce and distribute Break Free materials including but not limited to: press releases, briefing papers, reports, brochures, op-eds, articles, letters, videos, photo stories, memes, videos, infographics, etc.
- As agreed, provide communications leadership (the US and globally) to specific projects, including branding advice and communications sign off to communications tools and outputs.
- Facilitate the US communications working group and other project-based communications teams from the movement.
2. Implement priority communications strategies
- Craft audience-appropriate messaging, using appropriate tactics and platforms. Ensure coherence and consistency of messaging by Break Free allies and partners, based on the agreed global communications strategy;
- Develop, manage and maintain relationships with print, broadcast and online journalists, editors and other media decisions–makers in the US. Manage the database of these contacts and facilitate media requests with movement partners and resource persons;
- Push stories from member organizations and help amplify these stories using various communication platforms. May include organizing g press events and activities.
- Contribute to building a strong, vibrant and engaging social media presence for the Break-Free from Plastic Movement.
- Support the development of communications tools for global campaigns and projects.
3. Support communications capacity in the US for BFFP and engagement strategies for the movement.
- Provide guidance and advice on aligning the communications strategies of movement members and relevant stakeholders on plastic pollution.
- Support US engagement strategies for BFFP while amplifying the work of BFFP US movement members.
- Develop a community of practice around communications in the region via the provision of skill shares, training, etc., with an emphasis on grassroots and environmental justice organizations.
4. Supervise and align as required
- Oversee third-party contractors as needed (i.e. graphic designers, web developers, contractors, etc.)
- Manage the operational budget as assigned.
5. Contribute to a global team
- Maintain records of media coverage and collate analytics and metrics.
- Provide regular updates, media and audience related analysis from the US.
- Participate in various Communications Hub meetings and working groups.
- Contribute to BFFP’s digital media presence with region-specific stories, news, and updates
- Provide a communications strategy for the development and implementation of global campaigns.
- Other duties as agreed through workflow management.
The National Communications Officer develops, maintains and deepens key relationships such as with:
- BFFP US Coordinator and Team
- BFFP Communications Hub
- Key organizations involved in leading BFFP projects
- Movement members and relevant stakeholders in the US
- Media, allies, influencers, and other external audiences
- Suppliers and contractors
- Potential donors and supporters
Person Specifications: Knowledge, Skills, and Experiences
- Demonstrated strong writing and communication skills in English
- At least five-year experience in developing and implementing communications strategies and campaigns.
- A strong understanding, knowledge, and contacts within, US media and landscape, alongside knowledge of key global media markets.
- Demonstrated capacity for the issue and audience analysis, strong presentation and persuasion skills including advanced skills in communicating complex issues to the public;
- Computer literate, and experienced with new media technologies and social networking tools; including those used by BFFP in the US and Canada.
- Experience in network development and/or within people’s movements, or within the NGO environment.
- Passion for social and environmental justice, and a commitment to communications strategies which elevate the work of our grassroots membership and create a space for communities to speak for themselves
- Ability to speak and/or write in other regional languages.
- Bachelor’s degree in the field of communications or journalism or a related field.
- Experience in capacity building, training and developing materials for grassroots groups.
- Experience working in remote/ distance-based teams.
- Collaborative team‐player with strong interpersonal communication skills and demonstrated experience in working with people from different cultures and nationalities in the region
- Demonstrated ability to turn projects around in a timely manner, maintain attention to detail, and adhere to deadlines;
- Flexible, open, adaptive, responsive and resilient. Takes initiative and is outcome and solution-focused.
- Willingness to travel nationally and internationally on a regular basis, and experience working with international staff, including biweekly calls outside of regular work hours.
All participants in BFFP hold ourselves accountable to the following values:
- Trust & Respect
- Distributed Leadership
- Resilience & collaboration
- Diversity, inclusion & equity
- Being Adaptive and Responsive
- Ensuring Transparency in decision making and Accountability in our work
- Upholding and respecting Confidentiality as required
- Direct Communication is encouraged in conflict resolution
- Openness and Flexibility.
Our Movement Values
- Cooperation and Collaboration
- Letting People Speak for themselves
- Bridging and Transcending cultural barriers
- Language Mindfulness (cultural sensitivities)
Our Relational Values
- Commitment to Self-Transformation (walk the talk)
- Commitment to follow through on Agreements (professionalism)
Our Issue Values - in our issues, we value:
- Being Strategic and Goal Oriented
- Our Commitment to an inclusive movement or network model
Please send a cover letter, resume, references and any other supporting information to [email protected] with subject BFFP US Communications Officer. Applications will be accepted on a rolling basis until the position is filled. Phone inquiries are not accepted.
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