Domestic Market Assessment Consultant, Myanmar

ACDI/VOCA
  • Location
    Yangon, Myanmar
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    May 15

Position description

Since 1963 and in 148 countries, ACDI/VOCA has empowered people in developing and transitional nations to succeed in the global economy. Based in Washington, D.C., ACDI/VOCA is a nonprofit international development organization that designs and delivers technical and management solutions in agriculture, economic growth, and resilience to promote economic prosperity and social inclusion.
 

Domestic Market Assessment Consultant, Myanmar

The USAID Agriculture and Food Systems Development Activity (AFDA) in Myanmar facilitates the transformation of agriculture and food systems by increasing productivity, inclusiveness, and competitiveness of the agricultural market system in the zone of influence (ZOI) such as Kachin State, Shan State, Mandalay Region, Sagaing Region and Magway Region. The Domestic Market Assessment Consultant will 1) identify domestic market opportunities where AFDA ZOI producers and related firms in particular, can competitively expand, upgrade and diversify and be inclusive of women, youth and ethnic minorities; 2) recommend product upgrades (specifications), terms (buyers’ requirement) and other relevant steps needed by suppliers of products from the AFDA ZOI to enter new markets and increase domestic sales; 3) identify buyers interested in long-term partnerships and supply contracts with producers and their requirements. The anticipated timeframe for this assignment is between June 2020 to August 2020 with up to 28 days of effort.

Responsibilities

The consultant will:

  • Develop an assessment plan (inception report) to be revised per AFDA Team input and identify gaps needing additional research 
  • Conduct secondary research, and primary research in Myanmar, to characterize current and potential markets and buyers. [Secondary research will include trade databases, third-party reports and other existing information including AFDA team sector reports. Primary research will include market observation and interviews with buyers in-person or online, focusing on institutional buyers, traders and other relevant actors in major cities such as Yangon, Mandalay and Muse border and/or other cities as appropriate] 
  • Develop primary research instruments including market surveys and interview instruments (including a buyer benchmarking tool), to be reviewed and refined with the AFDA team 
  • Produce complete notes/forms for each market observation and interview 
  • Draft a report synthesizing primary and secondary research, to be refined per AFDA input 
  • Identify domestic market opportunities for ZOI producers by type of markets (e.g., hotels, retail chains, catering services, etc.) and locations including the estimated volume and value of unmet requirement 
  • Identify buyers’ requirement (e.g., quality specification, shelf-life, packaging, labeling, FDA certificate, etc) for product upgrades and/or new product development 
  • Identify current and interested buyers interested in long-term partnership and supply contracts 

The consultant will provide the following deliverables: 
 

  • Assessment plan (inception report) 
  • Secondary research data in Excel 
  • Market observation and interview instruments 
  • Completed notes and instruments from market observation and interviews 
  • Interviewee contact information in spreadsheet 
  • Buyer information: contact information, products and volume desired, conditions/standards for purchasing 
  • A report identifying and describing Myanmar’s current end markets and buyers with recommendations for potential end markets and buyers that Myanmar can target for profitable, inclusive growth.

Qualifications

  • Experience conducting end market analyses for NGOs, consultancies, governments and/or firms in SE Asia, especially including Myanmar 
  • Knowledge of Myanmar’s agricultural including production, processing and trade characteristics
  • Knowledge of markets and their dynamics in Myanmar
  • Working knowledge of inclusion approaches relevant to women, youth, smallholders and ethnic minorities in agricultural supply chains 
  • Excellent spoken and written English 
  • Preferably Burmese spoken skills or to engage professional local interpreter as necessary 

 

Application instructions

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