Lead, Narrative & Strategic Communications

Imperative 21
  • Location
    Remote, New York
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    Jul 13

Position description

Historic Opportunity: The global pandemic, racial reckoning, and climate emergency reveal a deeper, more fundamental problem: Our current economic system is not designed to create shared wellbeing on a healthy planet. This is our opportunity to reimagine and redesign what comes next.

Our Network: Imperative 21 is a business-led network driving a RESET of our economic system so that its purpose is to create shared wellbeing on a healthy planet. Network stewards include B Lab, The B Team, Chief Executives for Corporate Purpose (CECP), Common Future, Conscious Capitalism, the Global Impact Investing Network (GIIN), JUST Capital, and Participant, collectively representing more than 134,000 businesses across 80 countries and 150 industries, more than 25 million employees, $11 trillion in revenues, and $21 trillion in assets under management.

Our Approach: Imperative 21 drives the RESET through a variety of pilots, collaborations, and coalitions of allies across existing and emerging power: from CEOs, investors, and policy makers, to civil society leaders, workers, and culture makers.

Role Summary:

‘The role of the artist is to make the revolution irresistible’ -Toni Cade Bambara

‘The role of the engineer is to make the revolution actionable’ -Unknown

The Lead for Narrative and Strategic Communications will drive our work to: 1) shape and reinforce the overarching narrative of an economic RESET consistent with the Imperatives for Economic System Change to Design for Interdependence, Invest for Justice, and Account for Stakeholders; and 2) ensure that narrative is connected to strategic communications and resources that center equity across the Imperative 21 network (I21).

The Lead will accomplish this by building a world-class team to ensure the sustained and deepening engagement and activation of: 1) the communications leads from each I21 steward organization, strategic partners, and a growing network of allies; and 2) the I21 Culture Coalition in a process of co-creation and co-execution of a strategy to use story and data to shift mindsets about how we got here, what challenges we’re facing, and most importantly, what’s possible and what’s attractive for everyone about the future we can create together.

Accountability: CEO, Jay Coen Gilbert (cofounder of B Lab/B Corp movement)

Direct Reports: World-class team you will hire

Key Relationships:

  • Strategic Advisor, I21 Culture Coalition (chief impact officer, Participant, Holly Gordon)
  • Conveners, I21 Culture Coalition (AmplifierProject 17Provoc)
  • Communications working group of comms leads from each I21 steward organization
  • External partners, as needed, to develop and execute strategy

Location: Flexible and remote, prefer New York Metropolitan Area, available during US Eastern working hours


Strategy (20%)

  • Hold or engage subject matter expertise in storytelling, creative development, campaigns, movement building, networks, behavioral psychology, experience design, and gardening
  • Work collaboratively to develop, execute, and adapt narrative and communications strategy, utilizing the full range of activities, tools, platforms, and partnerships
  • Write strategic and creative briefs which define success metrics, scope, timeline, and process for workplan to execute strategy

Partnerships (20%)

  • Work with the CEO and chief of staff to develop and execute a partner and fundraising strategy that acquires the resources needed to fulfill the long term objectives and annual goals of the Culture Coalition and core work related to narrative and strategic communications
  • Manage relationships with world-class partners, including conveners of the Culture Coalition, who can help design and deliver key elements of the strategy and workplan
  • Engagement and activation of comms leads from each steward organization and key allies to ensure visibility and amplification of existing work to advance toward shared vision

Management (60%)

  • Overall project management of team, Culture Coalition, creatives, and other partners to execute workplan
  • Ongoing development of content across digital, social, website, internal and external communications, PR, campaigns, events, experiences
  • Facilitate internal alignment and collaboration meetings
  • Design and facilitate external group experiences (e.g. virtual events, workshops) that grow and engage the I21 network of allies to advance its mission
  • Coordinate day-to-day execution of activations, moments, etc. tied to the RESET campaign
  • Continuously assess impact, make creative and strategic adjustments, and move in new directions


  • Strategic & Creative Thinking
    • Big picture thinking about systems, strategy, and story
    • Generative, creative, and collaborative ideation
  • Planning & Decision Making
    • Ability to create clarity from ambiguity and make decisions
    • Ability to prioritize insights and sequence process for biggest impact
    • Strong grasp of budgeting, scoping, and negotiating work
    • Attention to planning and creative detail
  • Collaborating & Activating
    • Empathetic listener who can facilitate diverse stakeholder alignment
    • Lifelong learner with a JEDI mindset (Justice, Equity, Diversity, Inclusion)
    • Relationship builder across corporate and NGO space
    • Culture builder through meeting design, facilitation, and co-creation
    • Verbal and written/visual communication skills


10+ years demonstrated leadership and management in storytelling and communications, ideally in a start-up or growth phase organization, including strategy, creative, and partnership development. Knowledge of the field of purpose-driven business leadership and economic system change. Global experience and networks are a plus.


  • Salary range of $130,000-$150,000 + health benefits package
  • 4 weeks paid vacation + holidays + last week of the year off + unlimited sick and personal time
  • After first year of employment, 40 hours paid time off for community service; paid parental leave; and a professional development budget

Hiring Process:

We require the following in order to consider your application:

  • Resume and responses to our accompanying application questions. Cover letter is not required but preferred to showcase your writing and why you are applying for the role.
  • Please attach an original published work that you’ve either created or contributed to. We are looking for an article, blog post, email campaign or other short (2 pages or less) written piece.

If you progress through additional stages in the hiring process you can expect to:

  • Complete an introductory one-way video interview via Spark Hire
  • Complete a brief exercise to help us understand how you think
  • Participate in in 2-3 live video interviews

We are excited for the Lead to join our team as soon as possible. We will begin reviewing applications on July 7 and will continue until we identify a diverse and qualified candidate pool.

Please note: All applications will be reviewed by our team, and all candidates will receive a status update via email after their application has been reviewed, which we expect to complete by July 16. Due to capacity constraints on our hiring team, we are unable to provide you with a specific status update beyond these parameters.

Our Values: Imperative 21 is committed to centering equity in all we do. We see value in both people’s lived and professional experience. We strive to build a joyful community of belonging on our team and through our relationships across the network. If you share these values, even if you do not believe that you meet 100% of the skills or experiences below but feel that this is a great role for you, we are eager to receive your cover letter and resume.

Application instructions

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