The U.S. Digital Marketing and Communications Officer is responsible for helping to raise Humanity & Inclusion’s profile in the United States in support of Humanity & Inclusions 400+ projects in 55 countries, as well as Humanity & Inclusion’s advocacy work.
Under the supervision of the U.S. Director of Marketing & Communications, which includes fundraising, and working closely with the Humanity & Inclusion federation private fundraising, communications and information teams in Lyon, France, and other relevant teams, this position will ensure that Humanity & Inclusion’s digital footprint in the U.S. reflects our programmatic and advocacy priorities, and encourages globally-minded Americans to support our work as donors and advocates. This individual will also create digital and print collateral, support media relations when needed, and conduct other outreach initiatives. When in-person events begin after COVID-19, it may be necessary to support event production.
The U.S. Digital Marketing & Communications Officer will stay abreast of Humanity & Inclusion’s programs and will develop channels for communicating the impact of this work to the general public, which includes current and potential donors. Primary responsibilities include daily management of Humanity & Inclusion’s website and social media channels, along with relevant traffic-driving ads. The successful candidate will ensure that digital content supports and enhances Humanity & Inclusion’s private and institutional fundraising activities, and complements our work with media relations. The officer will also keep track of key performance indicators.
People with disabilities are strongly encouraged to apply!
The ideal candidate has a can-do attitude. They are a self-starter who organizes and prioritizes work, delivering excellence under pressure. They will require minimal supervision, using strong interpersonal skills to exercise discretion and maturity with local colleagues, and those based in Europe and Canada, or any of the 55 countries in which we operate. As such, the successful candidate will appreciate the challenges and benefits of working in a larger, diverse organization, while contributing to the collaborative nature of our close-knit office in Silver Spring. This individual is intellectually curious, and will challenge the norms to deliver better results.
Key Areas of Responsibility
Be in the know
When headlines shift, you look for overlaps with our narrative.
Write exceptionally well
You get a sense of pride when you distill two paragraphs into one, and can cut to the heart of a story quickly to create error-free copy. Deadlines don’t intimidate you. You can squeeze anything into 280 characters. You appreciate the expressive value of emojis.
Coordinate and plan digital
Nurturing a current, relevant user experience gives you a sense of pride. You’re happy when the website has a busy day, especially when donations fly through the door; but, you follow traffic back to its source to find out why, and pull a few levers to make the site even better for the next visitor.
Just as comfortable with campaigns as with daily upkeep, you plan ahead to create a steady flow of engaging content for the people interested in our work. Every new follower, like, retweet, and share has meaning.
Support events and advocacy
The office hosts a handful of events each year, but with a small team it’s all hands on deck, and you’re happy to shift gears and focus on roll-up banners and guest lists for a few days.
Carry out any other tasks as may be assigned, which may include media relations support.
Bonus if you do…
Humanity & Inclusion has a generous benefits package, including 5 week of paid annual leave in your first year, health insurance, which includes dental & vision, and a retirement plan.
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